10 Newsletter Idea to Boost Email Engagement & Engage Your Readers
Are your newsletters engaging and converting enough? If not, let’s roll the dice.
Despite sheer competitions from other marketing channels, email marketing still remains top of its game. It has a magnificent ROI of around $44 to every $1 spent. Inevitably, marketers are running for it.
But why aren’t all the business generating the same results? We think you already know the answer.
As of 2018, 124.5 billion business emails have been sent and received each day. The number is expected to grow to 320 billion by the end of 2021. Presumably, it seems mountains to cross to increase your email engagement. Though, the truth is the jobs not that hard if you follow the right path.
The best possible way to get your emails open is to send something that can provide value, and focused only for the recipients. You must implement such innovative newsletter ideas that impress customers and make them follow through your offerings.
There are festivals, there are new products launching, and occasions that trigger people to purchase. As a wise and strategic email marketer, you should reap the benefits from all of them.
From this post, you will get some of the best newsletter ideas that can propel your email engagement. Let’s jump in it.
1. Sending Your Top Resource Blog Post
Whenever you have published a new blog, you send them to the newsletter subscribers. It’s a good idea nonetheless because people always want to get quality content, something that’s worthy of their attention.
However, it’s not a wise thing if you send blog posts generically. Though only the niche users tend to subscribe to your list, an unplanned content sharing isn’t the right way that works.
For example, EZTaxReturn designed this particular newsletter template for their top blog resources that fit relevant and exciting to their customers.
So, find out which of your blogs are getting high traffic and engagement. Then analyze them. If search engines and readers are both appreciating them as a good resource, you are on the way of becoming an authority. List your top blogs, and send them to the subscribers following a balanced frequency.
2. Send “How To” Guide and Add videos in Your Newsletter
“How To” content’s are real gem if they are truly intended for help and delivers what it’s been promised. Any product user faces problems, and a “how-to” guide can pave their way to solutions in a minute.
Sending these types of learning aid surely increase email engagement and build a reputation for your company.
Besides the written blog, embed one or several direct video links in your newsletters. They are more accessible, and you can lure a user instantly with it. Almost 82% of marketers think videos in email marketing is effective to increase email engagement.
3. Build a Sense of Scarcity
Creating a sense of urgency always works. If you make your subscribers believe that they are missing something, maybe they promptly respond to your approach.
Suppose, you have a fashion brand. Want to offer a promotional 50% off for some of your apparel collection. How to represent this in your email? Let’s write up two samples.
One: Make this Winter more festive with 50% off in this exclusive Cardigans.
Two: Grab this exclusive cardigan and pay 50% less before January 16th.
Which approach is more exciting?
You can easily detect that the second one creates a certain feeling. If your customers don’t make their purchase before January 16th, they will lose the deal. Therefore, the first one doesn’t look specific and targeted.
See this email from Brooklinen.
It’s clearly shown, how powerfully they applied scarcity effects. They are buzzing an alarm that Smoke and reverse Smoke Stripe will be out of the market soon, so if you are a regular customer, this is your chance!
4. New Product Launch and Updates
Every time you launch a new product, let your customers know. Send newsletters with those product features and advantages. It will create feelings amongst the user that you want them to get the best out of your brand.
On the other hand, whenever you are bringing an update, inform existing users. Updating products and improving customer service is a continuous process. When people get some of your product update newsletter, it will create a positive vibe, they will think you really do care.
Timeline sending this email to their customer, and simply let them know which update they bring for them.
However, you can’t send product update newsletters randomly. It’s likely that all the people in your subscription list don’t want to learn every update you made.
Send these types of newsletters analyzing the activities of your users, to those who really keen to get product update emails.
5. Send Product Maintenance Advice
We have mentioned sending “How To” guides and tutorials earlier. But product maintenance is something different matter. While using the product, there are several situations a customer may face that hinders his experience.
So, why don’t you ask them to let you know if they are facing any trouble maintaining the product? Also, following a strategic frequency, you can send them advice to solve possible issues, tricks, and tips that let them get the highest results from your product.
WP ERP has followed the same newsletter ideas after they published a blog on Best Way to Track Your Project Progress using calendar & report summary.
Take a peek at this example below.
In an advice newsletter, you can personally address your customer, and then directly ask them if they are having any trouble. Finally, show them what you have beneath your helping hat.
6. Share Interviews with an Experts
People like to hear what industry experts are saying. Those who want to become successful, they have a desire to know personalities who have gained success before them. Sharing experts discussion always make an attractive piece of content. And, they always improve your email engagement.
Hence, the Paris Review is one of the world’s famous literary magazine. They have been publishing premium interviews from artists around the world since the 1950s. If you subscribe to their newsletter, they often send you some hand-picked exclusive interviews.
So why not find the niche experts who are well-known to your customer? Then arrange interviews and share them through your newsletters from time to time.
7. Festival Offers and Social Giveaways
eMarketer forecasted that 2019 would be the year when the retail sales on holiday season rise to a 1 trillion dollar mark for the first time in the US. Besides, U.S eCommerce spending was expected to cross $135 billion from a 2018 survey.
As a marketer, every holiday and festival season should be your chance to boost email engagement and turn existing customers to purchase more and acquire new clients as much as possible.
You must send newsletters that stick to your subscriber’s inbox and gain a sure shot open rate. See how Dokan, a multivendor marketplace solution based on WooCommerce create their Christmas offer newsletter.
Dokan initiated a superb 27% discount with a deadline, and build a scarcity effect too. Therefore, they include some of the other popular WordPress based plugins from the same company weDevs. Don’t you think it’s a smart newsletter idea to get the best from the next festive season?
8. Event Announcement, Invitation, And Yearly Recaps
Arranging different events add up to your brand value. If you are going to running a business event soon or planning to do so, send invitations to your customer who shows enthusiasm. Therefore, it’s a wise thing to influencing them to attend your program.
In this newsletter below, look at how Inbound intrigued their subscribers.
In the same newsletter, they made an announcement as well as invite each user personally. This is one of Inbound’s yearly conferences. And, they spotlight their key speakers that would provoke subscribers to register for that event.
Besides, one of the most compelling newsletter ideas that easily contribute to your email engagement is sending yearly recap. It reflects on what have you accomplished throughout the year to enhance your user experience.
In 2015, Big cartel was sending this recap newsletter and show their activities. Cleverly they relied on showing rather than telling. And, you know that visuals gain attention faster.
9. Ask For User Reviews and Customer’s stories
It’s shocking that 83% of customers don’t directly trust advertising today. But 91% of millennials rely on user reviews nonetheless as if the opinions of other customers are similar to friends and family. So it’s necessary that you ask for your user reviews via newsletters. Also, inspire people to give reviews on your website too.
Whenever you get one, don’t forget to share them. Just like the WordPress PM solution WP Project Manager reap the benefits from this newsletter idea recently.
What have they applied here? Representing the review like a user story is pretty exciting. Furthermore, you can add a link to the in-depth customer experience blog post that surely impact your email engagement.
10. Thanks and Congratulate Your Customer
Every time you let your user believe that you are grateful for their support, it strengthens the customer relationship. It’s one of the core responsibilities to carry on with them and help them grow with you. Whenever they achieve success with your product, appreciate them.
There are certain types of people you can send thank you in the form of your newsletter. Some of them are-
- High-value and loyal customers
- Thanks to your event attendees
- Anyone who’s written in to support
- Send thank you cards to people who have specific occasions, etc.
Fitbit did the same while celebrating its 10 years in business. Their intention was clear, they just share a warm thanks to its community for being with them.
A congratulation or thank you from CEO is that simple. It also creates a belief among the customers that your business does not only care for them but also accessible.
As we are closing up this post, we want to share a simple tip: don’t make your newsletter ideas too big to consume. Put it in an understandable manner, personalize every approach, and focused only on your offers.
To send automated newsletters that boost your email engagement, you can start using a cost-effective, cloud-based email platform like weMail. It has such unique features that empower your overall marketing success.
So, that’s it. Do you have any questions in mind or some more newsletter ideas to share with us? LET US KNOW in the comments section.
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