A/B Split Testing
Achieve peak performance with email testing

Test different versions of your email and get meaningful results and insights to optimize your overall marketing.

How
A/B test works

weMail opens up multiple ways to optimize your campaigns through continuous testing.

A & B versions

Create two variations of a single email, send them to two different groups, and measure the result. You can test sender info, subject line, or email content – one variable at a time.

Sender info

Sender name and email address help in building trust and brand recognition. Test different variations to check what works better.

Subject line

Email subject lines greatly affect open rates. Split test your subject with tone, personalization, emojis, and more for maximum impact.

Content

Measure user engagement with dynamic email content. Test variations in copies, images, CTAs, or overall design to optimize click rates.

Test your emails

Why A/B testing

Boost engagement & conversion rates and elevate your email marketing success with powerful A/B testing.

Increase open & click rates

By testing different subject lines, body copy, and calls to action, you can find the elements that are most likely to encourage your subscribers to open your emails and click on a link. This can lead to more sales, leads, or sign-ups.

Increase conversions

When more subscribers open or click on your emails, the chances of converting them, such as making a purchase, signing up for a free trial, etc. increase. By split testing your emails, you can find the elements that are most likely to lead to conversions.

Improve understanding of your subscribers

By split testing different elements of your emails, you can learn what your subscribers respond to best. This can help you create more effective email campaigns that are more likely to be opened, read, and acted upon.

And that’s nowhere near everything

Packed with more powerful features, weMail ensures you get a complete package for list building, subscriber management, timely communication – everything your email marketing requires.