Segmentation
More targeted emails, better conversion

Send more personalized messages by segmenting or grouping your contacts based on similar
characteristics.

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What you can do with
Segmentation

Define your target group

Find or filter your subscribers using required criteria to define the target audience easily.

Create message that’s personal

When you know your audience’s attributes, you get to tailor your messages accordingly.

Scale up conversion rate

When you send relevant emails, that too at proper time, the chance of conversion increases.

Test & improve your strategy

Try out your marketing strategies with small segments before using them for the entire audience.

Endless ways to segment
Approach the right audience in the right way

Campaign activity

Refine who opened or not, clicked or not previously sent campaign(s).

Purchase activity

If someone purchased or not, total spent, items purchased, and more.

Default fields

Utilize individual fields like email address, name, timezone, country, etc.

Custom fields

Use those extra fields you added to store custom data to segment.

Combine multiple rules to get more

Use the AND/OR logic to merge multiple conditions and generate your desired segments just the way you need.

Utilize tags
to categorize contacts

Automate the tag assigning process

When someone visits a page, purchases a product, or perform other actions, automatically add a tag based on their activity.

Manually tag individual or bulk contacts at once

Based on engagement level, history, demographic, or other criteria, you can manually put a tag on your subscribers. Bulk tagging is also available during importing contacts.

Personalize your content with real-time data

Deliver relevant content to the right audience, improve engagement and conversions efficiently.


Send single campaign to multiple
lists and segments so that no one
receives duplicate emails.

Utilize the Exclude Recipients
option to keep out subscribers
from certain lists, segments, or
tags who shouldn’t receive a
certain campaign.

Use short-codes to personalize content for every single users and reach your marketing goals more efficiently.

And that’s nowhere near everything

Packed with more powerful features, weMail ensures you get a complete package for list building, subscriber management, timely communication – everything your email marketing requires.


Full activity of contacts

Get all activities – signup, unsubscribe, emails sent, opens, clicks, and more about each of your contacts.

weMail time warp

Deliver your campaign according to the recipient’s time zone.

Double opt-in confirmation

When a user sign ups, a confirmation email will be sent first. They’ll be added to your list only after confirming the subscription in this email.

Popup forms to collect leads

Create different types of customizable forms without any 3rd-party tools.

Custom fields

Store more info about your subscribers to better personalization by adding and using custom fields.

Permission management

Utilize single opt-in, double opt-in, suppression lists, and more to practice permission-based email marketing.

Slide-in form to collect leads

Create engaging form that slides in from a specified side of the page to attract new leads.

Exclude tags/list before sending

Exclusion option in the recipien section lets you target and send campaigns with more precision.

Advanced segmentation

Combine multiple conditions with AND or OR logic to create segmentations just the way you need.

Suppressions & auto clean

Blacklist email addresses that are hard-bounced, no longer in use, or not reachable. weMail also cleans them automatically.

Detailed stats & digests

Admins can enable notification emails about list growth.

Add contacts remotely with API key

Use API key in other applications to bring and manage subscribers to your weMail list.

Improve your email marketing results
with micro-level segmentation

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