The face of the global economy is changing to new directions due to COVID-19. The lockdowns causing many businesses to suffer. Most of the industries are heavily impacted by the pandemic. So, as a marketer, how are you going to help your customers and company? As you can see, people are forced to staying at […]
If you are a site or business owner, every day you have sent lots of Transactional Emails. You may don’t know that the open rate of this type of email is 8 times better than regular Marketing Emails. Though transactional emails are crucial for email marketing, it always remains an underrated part! Most organizations approach […]
Did your email marketing budget succeed the last time? If not, you must reinvent it thoroughly. Generally, your marketing budget & ROI are proportional to each other. That means, your marketing budget determines how much money you should spend, and the ROI (Return on Investment) depends on which way you’ve spent it. However, implementing a […]
A good chunk of all the digital and physical services we use today are subscription-based. Even if we talk about reading blogs or articles, rarely people go directly to websites for that. Instead, they subscribe to their newsletters (Who doesn’t have newsletter these days?), and newly published blogs get delivered to their email addresses. Now, […]
Why do you send emails to your customers or subscribers? Most of the email marketers will answer, they want to inform their readers and sometimes they want to surprise the recipients. But is that all to make your email campaign successful? Because of an attractive subject line, a reader opens the email and go through […]
The concept of content marketing is an inexpensive yet effective tactic to extend brand awareness about your business. This technique can even allow you to generate leads and construct credibility to your fanbase or among opportunities. However, do you assume content marketing needs to be mixed with influencer advertising and marketing? Well, content marketing and influencer marketing are supplementary to each other and in fact, they often go hand in hand. […]
Let’s learn how to become a master in email marketing by the following 6 easy tips
Marketing is an everlasting way to drive sales and revenue. But it needs continuous efforts to rise above your competitors. To make successful business plans, you need to learn all the basics in the first place. Marketing glossary is one of those basics. That’s why we’ll try to share the most useful terms or jargon […]
Here are 7 compiled list of Constant Contact alternatives
Personalization becomes the key to every marketing aspect. The same goes for email marketing. Applying dynamic email content can increase your email engagement and retention nonetheless. While creating emails, marketers always focus on these informations – Name, gender, etc Location Race Professional information Financial status Personal preferences Previous purchases Customer lifecycle or style Behavior All […]