The face of the global economy is changing to new directions due to COVID-19. The lockdowns causing many businesses to suffer. Most of the industries are heavily impacted by the pandemic. So, as a marketer, how are you going to help your customers and company? As you can see, people are forced to staying at […]
Are you in search of how to create an email campaign successfully? Well, it’s a bit tough if you are not with the right tool and email marketing strategies. Today’s digital marketplace is full of hard competition. Before placing any marketing announcement or campaign, you must consider how will your customers accept that. Because you […]
Email marketing is so far the cheapest and in some cases free service to let people know about your brand. And, as a small business owner or as a startup, you need to put the right budget to the right place. So, when you are intending to get an email marketing provider, make sure it […]
With thousands of sites offering the same product and services, it’s hard to retain customers for a relatively new eCommerce site. One of the best ways to get the job done is eCommerce Email Marketing. Email marketing has been around for a long time now, and it still offers a great chance to establish a […]
Sales requires constant communication. Email marketing is the most direct and effective way to communicate with your prospect, convert them into customers, and turn one-time buyers into loyal, raving fans. But if you do it wrong, it won’t generate any sales for your business. Although convincing a consumer to make a buying decision through B2B […]
The subliminal message is a smart way to convince your customers by influencing their subconscious. Over the years, famous brands like Nike, Pepsi, Coca Cola, successfully using hidden messages to promote their products or services. Nowadays, marketers use the same strategies in email marketing. Advertising that uses images and sounds that the conscious mind is […]
Do yourself a favour. Can you Imagine the scenario given below? You sent highly engaging emails to your fresh leads. With exciting offers, quality content links, and some words which are more than trustworthy. People rushed towards your website by clicking the CTA. Then boom! The conversion rate stays the same or lower. Even a […]
If you are a site or business owner, every day you have sent lots of Transactional Emails. You may don’t know that the open rate of this type of email is 8 times better than regular Marketing Emails. Though transactional emails are crucial for email marketing, it always remains an underrated part! Most organizations approach […]
Did your email marketing budget succeed the last time? If not, you must reinvent it thoroughly. Generally, your marketing budget & ROI are proportional to each other. That means, your marketing budget determines how much money you should spend, and the ROI (Return on Investment) depends on which way you’ve spent it. However, implementing a […]
A good chunk of all the digital and physical services we use today are subscription-based. Even if we talk about reading blogs or articles, rarely people go directly to websites for that. Instead, they subscribe to their newsletters (Who doesn’t have newsletter these days?), and newly published blogs get delivered to their email addresses. Now, […]