The search engines are getting smarter every day. Especially Google, which tends to complement those web pages that add real value, and help people get the right solution possible. To bring in a lot of organic traffic to your website, there are no alternatives to content marketing. So, if you have an eCommerce store, it […]
Your inbox receives tons of email newsletters every day. It’s good for you (not for everyone concerned though) to open a few of them. But you attract (most likely click) only to those that give a solid first impression. So, what makes a newsletter’s first impression after they got opened? Obviously, it’s the newsletter header […]
Email subscription is a way visitors allow a website to send messages, updates, newsletters, and promotional offers straight to their email addresses. This is the heart of any email marketing campaign today. It enables an organization to grow the list of qualified leads and strategy build-up. Yet there are many organizations that do not have […]
What if you use capital letters in your email addresses? Has this thought ever crossed your mind? Usually, we don’t get to see or use uppercase while creating an email address. But if you face this question asked by someone or even ask yourself – are email addresses case sensitive? What should be the answer? […]
Are you not getting the desired results out of email marketing? One major problem should be lying in email segmentation if you look closely. Failing to send the right email to the right subscribers only gets you a low open rate, CTR, and conversion. So, what should be the best way in such cases? You […]
Let’s say, you launched a campaign and chose email as the key channel to promote it. But in the end, you noticed that very few of your target audience reached your campaign and convert. Why did it happen? The answer is low email CTR. Now, you might be wondering what is the reason behind the […]
Your Inbox. It’s a resting place for all your most recent emails from friends, family, and favorite providers. Usually, you won’t hate a weekly newsletter from your favorite magazine mailing you which interesting things they published last week, or an email offering you a hefty discount on your favorite eCommerce marketplace. However, what if you […]
Today’s commercial world has been more competitive than ever before. Suppose, the marketing team has brought you a good number of subscribers this month. Yet, you can only celebrate when you know the number of people stays with your business or come again to buy. Customers have more options today. They can easily find out […]
Newsletters are one of the best ways to grow your website visitors. You can create an email list of interested people and send newsletters to keep them engaged with your website and business activities. Therefore, if you have a WordPress site, using a newsletter plugin would be the most viable solution in this regard. In […]
Do you want to generate more leads and stay connected with your target audience? Sending newsletters from time to time is one of the smartest ways to do so. But how could you let people subscribe to your newsletter in the first place? The newsletter landing page comes into play in this case. You can […]