Category: Email Marketing

email newsletter header design

How to Design a Winning Email Newsletter Header with Examples and Best Practices

Your inbox receives tons of email newsletters every day. It’s good for you (not for everyone concerned though) to open a few of them. But you attract (most likely click) only to those that give a solid first impression. So, what makes a newsletter’s first impression after they got opened? Obviously, it’s the newsletter header […]

How to Add Email Subscription to Wordpress

How to Add Email Subscription to WordPress With 5 Simple Steps

Email subscription is a way visitors allow a website to send messages, updates, newsletters, and promotional offers straight to their email addresses. This is the heart of any email marketing campaign today. It enables an organization to grow the list of qualified leads and strategy build-up. Yet there are many organizations that do not have […]

are email addresses case sensitive

Are Email Addresses Case Sensitive – Standard Email Address Syntax With Best Practices

What if you use capital letters in your email addresses? Has this thought ever crossed your mind? Usually, we don’t get to see or use uppercase while creating an email address. But if you face this question asked by someone or even ask yourself – are email addresses case sensitive? What should be the answer? […]

beginners guide to email segmentation

A Beginners Guide to Email Segmentation – All the Basic Things You Need to Know

Are you not getting the desired results out of email marketing? One major problem should be lying in email segmentation if you look closely. Failing to send the right email to the right subscribers only gets you a low open rate, CTR, and conversion. So, what should be the best way in such cases? You […]

What is Email CTR and How to Improve It

What is Email CTR and How to Improve It (Plus Best Practices)

Let’s say, you launched a campaign and chose email as the key channel to promote it. But in the end, you noticed that very few of your target audience reached your campaign and convert. Why did it happen? The answer is low email CTR. Now, you might be wondering what is the reason behind the […]

how to manage email subscriptions

5 Tips to Effectively Manage Email Subscriptions

Your Inbox. It’s a resting place for all your most recent emails from friends, family, and favorite providers.  Usually, you won’t hate a weekly newsletter from your favorite magazine mailing you which interesting things they published last week, or an email offering you a hefty discount on your favorite eCommerce marketplace.  However, what if you […]

Best Onboarding Email Examples

10+ Best Onboarding Email Examples to Engage Your Subscribers in 2022

Today’s commercial world has been more competitive than ever before. Suppose, the marketing team has brought you a good number of subscribers this month. Yet, you can only celebrate when you know the number of people stays with your business or come again to buy. Customers have more options today. They can easily find out […]

how to use newsletter plugin in wordpress

How to Use Newsletter Plugin in WordPress – A Short Guide

Newsletters are one of the best ways to grow your website visitors. You can create an email list of interested people and send newsletters to keep them engaged with your website and business activities. Therefore, if you have a WordPress site, using a newsletter plugin would be the most viable solution in this regard. In […]

Newsletter Landing Page Ultimate Guide

Newsletter Landing Page – The Ultimate Guide You Should Follow in 2022

Do you want to generate more leads and stay connected with your target audience? Sending newsletters from time to time is one of the smartest ways to do so. But how could you let people subscribe to your newsletter in the first place? The newsletter landing page comes into play in this case. You can […]

Why is email marketing important to your brand

11 Reasons Why Email Marketing is Important to Your Brand

Social media is storming the digital marketing arena for the last few years. The age of TVCs is almost gone, but you are always in the loop of advertisements in between your web browsing, newsfeed, YouTube videos, or Facebook Watch. According to Forbes, the US people are exposed to 4000 to 10000 ads every day. […]