Category: Digital Marketing

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Ways to Reach Your Audience During COVID-19

Best Ways to Reach Your Audience During COVID-19

The face of the global economy is changing to new directions due to COVID-19. The lockdowns causing many businesses to suffer. Most of the industries are heavily impacted by the pandemic. So, as a marketer, how are you going to help your customers and company? As you can see, people are forced to staying at […]

marketing glossary

An Easy Guide to Marketing Glossary You Must Know

Marketing is an everlasting way to drive sales and revenue. But it needs continuous efforts to rise above your competitors. To make successful business plans, you need to learn all the basics in the first place. Marketing glossary is one of those basics. That’s why we’ll try to share the most useful terms or jargon […]

Successful Email Marketing Campaigns

Top 10 Proven Ways to Revive Outdated Email and Run Successful Email Marketing Campaigns

Successful email marketing campaigns play an important role in developing your business. But many people think that email marketing is dead now. And they don’t utilize this marketing method properly for promoting their business. Actually, email marketing is still alive and always creates a positive impact on growing business. Hence, the current ROI of email […]

Incentive Email best practices

Incentive Email Best Practices: How They Drive Your Revenue

Is it your intention to give your subscribers special? Everyone loves to get something more and extra. That’s why incentive email works astonishingly. You spread your hand with incentive email; then your users, customers, and ‘to be subscribers’ are most likely to accept your offers. Suppose, you are an irregular reader of The Economist and […]

email-retargeting

How to Utilize Email Retargeting in Your Marketing Strategy

Have you still not utilized Email Retargeting in your marketing strategy? If not then you are surely losing out a lot of potential customers and extra revenues. As an online shop owner you must experience the disappointment, a number of potential customers visit your shop but leave without buying anything. And never come back again. […]

friendly email sample

How to Write a Friendly Email for Email Marketing

Whether it is email marketing or emailing an old friend, you need to write a friendly email with a proper tone and structure. I have been a loyal subscriber to many influencers who use email marketing for various purposes-all, of course, relating to their interest. Looking at the content quality of many of these emails […]

Is Email Marketing dead

Email Marketing: Is It Really Dead? What Statistics Say And What Should Be Your Next Move

‘Is Email Marketing Dead?’, well at the first impression, you might think is it really true. Actually, based on some email marketing concept, it is dead for those who utilize email as only for promotional purposes than personalized emails. 77% ROI comes from segmented, triggered and capitalized email marketing methods – CampaignMonitor But we all […]

new product features

Top 5 Key Strategies for Announcing New Product Features via Emails

If you are operating a business and working with products, you may often need to roll out new updates or features. Coming out with new product features is always exciting. You and your team must work hard and you are finally ready to release it all out there. Here comes the hardest part. Notify your […]

Email Typography

10 Proven Email Typography Pro Tips For Email Marketers (Fonts, sizes)

In simple words, email typography means, using a friendly font family such as Arial, Verdana, Helvetica, Georgia, Tahoma, etc. and tuning up the email copy with appropriate font size and styles for the subscribers. And all these fonts have great readability & user acceptance in various cases. Basically, these fonts and their regular sizes are […]

wemail-vs-mailpoet

weMail vs MailPoet – Which One is the Best for your Email Marketing

So you want to know which email platform suits you most? weMail and MailPoet are both remarkable WordPress email marketing tools. Inevitably, they are different from each other besides the similarities. If you are a consistent user of email marketing tools, there might be a time when you realize a change is needed. If not, […]