WordPress Email Marketing Plugins

Top WordPress Email Marketing Plugins Compared

Are you looking for a cost-effective WordPress Email Marketing plugin to speed up your business? Then you are at the right place. Here you can check our updated list of WordPress Email Marketing Tools. It helps you to pick the right one by comparing all the popular email marketing plugins.

Email Marketing is a smart solution to reach your audience effectively. You can leverage your marketing strategy with Email Marketing in 2023. It is a proven way to spread your brand awareness and drive more traffic.

In this article, we will review the top 5 popular email marketing services. These email campaign tools are beneficial for small-medium sized businesses.

What You Should Consider for a WordPress Email Marketing Tool

Those days are long gone, while you need a professional to promote your business. Now you can manage all the marketing strategies on your own. With advanced Email Marketing tools it is easy to increase your online visibility and attract potential customers. Hence, it will help you to achieve the ultimate goal with better ROI.

Email marketing can be an authentic way to reach your target customer. It’s an easy way to build a relationship with your leads, prospects and customers. Moreover, it will help you to set a customer retention strategies. Perhaps it will re-engage them to your brand.

According to a recent survey 60% of marketers state that email marketing is producing a significant ROI and 32% state that it will eventually produce an ROI.

However you should know the proper way and channel to configure and your mail campaign. In order to utilize the best effort and money, you should consider the following aspects carefully.

  • Integration with other plugins
  • Bulk emails sending capability
  • Interactive Email Templates
  • Personalization
  • Easy contact list management
  • Segmentation into subgroups
  • Track and measure the performance of the email

If you want to include Email Marketing in your business strategy, it’s important to find the best fit for your business. That’s why we outline the utmost best WordPress Email Marketing plugins to choose from.

The 5 Best WordPress Email Marketing Plugins

There is a bunch of WordPress Email Marketing plugins to stay connected to your audience with ease. It assists you to connect with your email service from your WordPress site. Let check the following list of WordPress email marketing tools to create a tight bond to your audience. And how they stack up against each other.



SendinBlue is specially designed for eCommerce business. It offers user-friendly email design templates with a wide range of customization. With this WordPress plugin you can create any kind of form and integrate them into your post easily.

Also, it supports mobile-friendly and drags & drop builder to create custom emails. Or you can select from the template library for easy use.

Moreover, you can improve your campaign performance with advanced segmentation of the contact list.

Fey Features:

  • Easy marketing automation
  • Elaborate deliverability and tracking
  • Subject and content personalization
  • Transactional email functions available
  • Real-time report dashboard with advanced insights

Price: SendinBlue offers a free plan with 9,000 emails per month. You can update the plan and get advanced facilities with their premium packages starting from $25/month.



MailChimp allows you to create beautiful opt-in forms and easy integration with any existing form on your site. It helps you grow your contact list and design more attractive newsletter effectively. This plugin is popular for it’s user-friendliness and robustness.

With this marketing tool, you can easily run email campaigns and send them to the subscribers. And you can seamlessly integrate your WordPress site with your MailChimp account. You only need an API key to connect the app to your platform through a simple integration form.

Key Features:

  • Create sign-up forms easily
  • Automatic response available
  • Developer friendly
  • Smooth integration with all popular WordPress plugins
  • MailChimp block available in WordPress for posts and pages.
  • Add-on plugins available for adding popups, top bars, and combating spam

Price: This third-party plugin is free to manage up to 2,000 subscribers. You can upgrade the plan with a premium package starting from $9.99.


WordPress Email Marketing Plugin

MailPoet is a smart newsletter builder for mailing to a large number of subscribers effortlessly. It allows you to create responsive and beautiful emails by using readymade templates. Also, you can schedule your newsletters, send them right away or set it up to send new blog post notifications automatically in just a few clicks.

This third-party plugin will integrate smoothly with your WordPress dashboard efficiently. Thus, it lets you build and send newsletters with WordPress in a few clicks only.

You can use MailPoet on its own by sending emails via your own server or a third-party service as per your preference. It is a full-featured marketing solution along with high scalability.

Key Features:

  • Easy to customize WordPress newsletter builder
  • Send automatic emails for welcome notes, abandoned cart and new post notifications
  • Keep track of open rates, clicks, unsubscribes, etc.
  • Provides segmented data with detailed insights
  • Manage your subscribers and subscriber lists in WordPress

Price: MailPoet is free for up to 1,000 subscribers. You can extend the features with a premium MailPoet plan starting from $13 per month.


WordPress Email Marketing Plugin

OptinMonster is a well-known WordPress popup plugin to increase user engagement on your site. You can convert your abandoning visitors into email subscribers and eventually customers with this smart marketing plugin. Also, it allows you to manage the possible leads and prospects effectively.

This WordPress popup plugin makes it effortless to grow the contact list drastically. You can create optimized and high converting popups and opt-in forms with this drag and drop popup builder. Also, you can select the design from the high-converting template library.

In addition, Page Level Targeting modules allow users to show unique offers and campaigns. It performs based on visitor’s location, preference and interaction on your website.

Key Features:

  • Powerful A/B split testing tool is available
  • Helpful toolkit to enhance conversion rates
  • Easy integration with all Email Marketing tools
  • Robust campaign segmentation and behavior analyzation
  • Detailed conversion analytic improves your lead generation strategy

Price: You can pick from the 4 different packages starting from $9/month.


WordPress Email Marketing Plugin

weMail allows you to send newsletter, collect leads, and automated emails. You can auto-add subscribers to the contact list and manage them from the WordPress dashboard. This cloud email newsletter platform lets you send emails via Amazon SES, SparkPost, Mailgun or your preferred SMTP provider. Therefore, you can send authenticated bulk emails without compromising deliverability.

Most importantly, it is specially designed to work with WordPress. So, it can be a perfect solution for small to large businesses. And you can manage a large email database at an insanely low price. It supports a user-friendly interface and other basic elements to create any type of email to send.

Furthermore, you can connect weMail with any of the supported email sending service providers. Then you need to set the API key with weMail. It will require only a few clicks to configure and send emails to your subscribers’ list. It is as easy as pie.

Key Features:

  • Easy email list management
  • Simple email subscription process
  • Easy integration of opt-in forms
  • Update and clean the list regularly
  • Built-in import and export settings
  • Advanced campaign performance insights
  • Appropriate email list segmentation and clustering

Thus it’s a cost-effective robust platform to run an email campaign faster yet effective.

Comparison Table of Best WordPress Email Marketing Plugins

Email Marketing PluginsBest Suitable ForPrice
SendinBlueWho are already using SendinBlue services$25/m for 40,000 emails
MailChimpComplex and highly-customized campaign$10/m for up to 500 subscribers
MailPoetBlogging site for simple email newsletterFree up to 1,000 subscribers
OptinMonstereCommerce businessThe premium plan starts from $9/m
weMailSmall-large all type of businessFree

Bonus- Check This Outstanding Infographic on Recent WordPress Stats

Actional WordPress Stats

Wrapping Up

It’s not an easy task to choose the right email marketing tool for your business. You should consider all the related aspects before spending your bucks. Otherwise, it will be a complete wastage of money, time and effort.

Here, we have reviewed the most popular email campaign tools that can help your business to grow fast. Now, it’s your turn to overview all of them. And pick the best strategy to drive sales and acquire the company goal.

If you have any further queries about WordPress email marketing plugins, let us know in the comments below!

About Sabirah Islam

Sabirah Islam is a creative content writer who loves to work on diverse topics. She has a deep interest to work with new marketing strategies and different buyer persona. In free times she loves to play with her twin boys.