How To Send Automated Birthday Emails to Your Subscribers

In many ways, a brand expresses gratitude to its subscribers. You can send them anniversary coupons and relevant offers on various occasions. You can send them survey emails to show you care about their opinions. Or, wish them happiness on their birthday and welcome them to celebrate.

People feel delighted to get birthday emails from a brand they love. It evokes a sense of joy and increases brand awareness, customer loyalty, and retention rate.

If you want to automate your email marketing process, automated birthday emails would be a good start.

Sending an Automated Birthday Email to Subscriber

The very first thing you need to send an automated birthday email is to collect the birth dates of the subscribers. You can collect them in multiple paths.

The most popular one is to collect birth dates within the subscription form. With this technique, whenever you get a new subscriber, you get their birth date.

Here’s a caution, people don’t like to give you a lot of information. So you need to keep your opt-in form precise just like the following example –

For your existing subscribers, it will be easier to get the information from them. And, an incentive email or promise of a gif coupon shall do the trick.

For example, you can compose an email like this –

Dear [Subscriber Name]

We care for you and want to send a gift to your birthday. Let us know your birthday, and enjoy our awesome birthday club benefits.

CTA (with text like Join Our Birthday Culb)

The link attached to the CTA will take the subscribers to a Google sheet or a landing page (if you prefer it) to update their birthday information.

That’s how you should get started as rounding up for the next step.

Design and Create Your Birthday Email Template

As a brand, incorporating your company theme and logo in your birthday email design only makes your presence stronger.

To do this, begin with a premade email template and start customizing it. There are a lot of free and premium newsletter templates out there. You can choose from any of them, create your own, or start with the weMail template library (If you are already using weMail).

You can check this out to get help: Best Free Newsletter Templates

Best Ways to Write Your Happy Birthday Email Copy

A happy birthday email shouldn’t be a talkative one. The best thing to do is get your message done in the smartest way possible, give your incentives, and be done with it. Here’s an example –

A birthday email copy should consist of three major parts. One is a headline that includes “Happy Birthday” with a touch of personalization.

Two, the body copy where you can write down your message precisely. As of the aforementioned example, it said, “From all of us at Fitton, we wish you a phenomenal day.” Or you may love to write something that includes your birthday gift to subscribers.

The third part, and the main part where you share your gift with a CTA button. You can promote a special product here, or share a coupon to invite the subscriber to shop from you, or a more exclusive gift. Certainly, this should be the sweet spot and readers love to read if you put your words correctly.

Here comes a more crucial matter – personalization, which isn’t unusual for email sending. Especially when you are sending a birthday email, don’t forget to mention the subscriber’s name, or design the gift following their experience with your brand.

To make it more fruitful, you can create separate segmentation based on different groups of subscribers, and send completely different types of regards through your happy birthday wish.

Add a Gift to Your Birthday Email Campaign

Wishing Your Subscribers a happy birthday should include a Gift. As you want to make them feel special, you must create an offer to increase your sales and retention rate at the same time. Some of the most popular subscribers’ birthday gifts are –

• Coupon code
• Reward campaign
• Gift items/swags
• Free shipping
• Introduce loyalty programs, etc

To send a gift a step ahead to build your customer relationship close and sustaining. And, a birthday email could be the best occasion for that, to show your customer some personalized care signal with exciting offers.

Preparing Your Email Campaign at Ease

Now that you’ve made your plan, designed your email template, written down the email, and designed your offer, it’s time to schedule your email campaign for your subscribers.

If you are using weMail, you can easily schedule your birthday email campaign with a superb automated workflow.

It’s not like you send a one-time email on your subscriber’s birthday. As every successful email campaign can follow a warm-up pattern and sending sequence, you can do the same with your birthday email campaigns. Here’s how –

1. Send Your Subscribers a Pre-Birthday Email

A pre-birthday email is all about warming up your user to a happy mode of festivity. The above email (Ann Taylor) did just the same, propelling early excitement, and evoking the curiosity.

2. Sending the Birthday Email

If you sent an early email (pre-birthday email), the offer email only boosts your chances of conversion. It surely intrigues the subscribers to give the email more importance, as you are not sending it out of the blue. Before getting the offer email, the subscribers are already up for it.

3. Send a Post-Birthday Followup Email

A post-birthday follow-up email shouldn’t necessarily include a further gift. It can be a thank you note if the user purchased or received the gift you’ve already sent.

Well, if they are still in a state of ‘yet to make an action’, you may send a follow-up gift to increase the chances.

You can easily send this automated email sequence with weMail. Here’s how weMail automation can help you send the most engaging birthday emails –

Also, check this detailed Advanced Automation Process to send birthday emails or any type of automated email sequence.

Bonus Tips for Sending Birthday Emails to Subscribers

To make your birthday email successful, here are some of the industry best practices to follow. Check them out –

1. Write the most intriguing birthday email subject lines

Subject lines are what make the most powerful impression. We’ve gathered a list of impactful birthday email subject line examples –

• Sending Birthday Smiles Your Way
• Happy Birthday (Subscriber’s name]! May Your Day Be Filled with Joy!
• From All of Us at [Brand]: Happy Birthday, [First Name]!
• Don’t Forget to Make a Wish: It’s Your Birthday, [First Name]!
• Cake, Confetti, and Wishes for Your Birthday!

2. Make it to the point

Don’t indulge yourself much. You are simply sending a wish to your subscribers. So be precise, say your good words, and pitch the offer. Here comes the implementation of the art of shortness.

3. Make your offer timebound

Wise men said an offer shouldn’t be for a lifetime. A FOMO should be created. When you send your birthdate celebration offer, make sure you’ve set a deadline. It surely will create a sense of urgency among your customers.

Start Sending Today

So why be late? If you don’t have the birth dates of your subscribers, try to collect them as soon as possible. Make your plan right, design, write, and create. Then get your email automation tool schedule your email campaign, and ta-da.

Why we are emphasizing an automated email marketing platform here? It’s for the best to save time, money, and effort – and implement a streamlined process for your email campaign success.