A Complete Guide to Email Automation: Definition of Automated Emails, Benefits, Tools, Best Practices, and Examples
This guide discusses automated emails definition, the benefits of email automation, best email automation tools, best practices, examples, and tips.
How to Create a Survey Invitation Email for Higher Response (With Examples and Best Practices)
Customer feedback is one of the keys you need to improve your product. It will help you understand whether a product delivers proper value or not. Also, you will learn where the problem lies and solve it simultaneously. Unlike any other channel, email marketing performs remarkably well for gathering customer feedback. Well, for that, you […]
Open Rate vs Click Rate – Which One You Should Track First
To measure success, email marketers always depend on the open rate and click rate. Also, there are email KPIs like CTOR (open-to-click rate), unsubscribe rate, bounce rate, conversion rate, etc. Industry experts often debate over their individual preferences. Evidently, the most likely debate is about open rate vs click rate. You may also find it […]
What Is Double Opt-In in Email Marketing – A Marketers Guide
Double opt-in is a great way to build quality email lists and improve your email deliverability rate. Despite a never-ending debate, using double opt-in remains a popular global practice. Some marketers believe the double opt-in process can help you collect the best leads with the most possibilities of conversion. On the other hand, there are […]
What is Relationship Marketing – Benefits, Types, Best Practices, and Examples
Modern business mostly revolves around trust. At least, if you want to sustain in an over-saturated marketplace, you must build relationships with customers to develop trust. The math is pretty straightforward here. Let’s think of yourself as a consumer. Do you have enough time nowadays? Everyone is pretty much busy. Though you have a lot […]
weMail New Post Notification Campaign – How WordPress Send Email When Post Published
Publishing new blogs remains the best way to generate organic traffics to your website. Besides the search engines crawling your content and drawing web visitors, there’s another hack to leveraging new blog posts to increase site engagement. You can notify your subscribers whenever you published a new blog through specialized email campaigns aka RSS campaigns. […]
The Ultimate eCommerce Content Strategy to Boost Your Traffic
The search engines are getting smarter every day. Especially Google, which tends to complement those web pages that add real value, and help people get the right solution possible. To bring in a lot of organic traffic to your website, there are no alternatives to content marketing. So, if you have an eCommerce store, it […]
How to Design a Winning Email Newsletter Header with Examples and Best Practices
Your inbox receives tons of email newsletters every day. It’s good for you (not for everyone concerned though) to open a few of them. But you attract (most likely click) only to those that give a solid first impression. So, what makes a newsletter’s first impression after they got opened? Obviously, it’s the newsletter header […]
Are Email Addresses Case Sensitive – Standard Email Address Syntax With Best Practices
What if you use capital letters in your email addresses? Has this thought ever crossed your mind? Usually, we don’t get to see or use uppercase while creating an email address. But if you face this question asked by someone or even ask yourself – are email addresses case sensitive? What should be the answer? […]
A Beginners Guide to Email Segmentation – All the Basic Things You Need to Know
Are you not getting the desired results out of email marketing? One major problem should be lying in email segmentation if you look closely. Failing to send the right email to the right subscribers only gets you a low open rate, CTR, and conversion. So, what should be the best way in such cases? You […]