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When Anthony Liccione said “They say, timing is everything”, he wasn’t wrong. Time plays an important factor in both your personal and professional life. If you fail to launch your campaign in time, then there is a big chance that you will lose out on profits. The same goes for your emails. If you don’t … Read more
Double opt-in is a great way to build quality email lists and improve your email deliverability rate. Despite a never-ending debate, using double opt-in remains a popular global practice. Some marketers believe the double opt-in process can help you collect the best leads with the most possibilities of conversion. On the other hand, there are … Read more
Modern business mostly revolves around trust. At least, if you want to sustain in an over-saturated marketplace, you must build relationships with customers to develop trust. The math is pretty straightforward here. Let’s think of yourself as a consumer. Do you have enough time nowadays? Everyone is pretty much busy. Though you have a lot … Read more
Publishing new blogs remains the best way to generate organic traffics to your website. Besides the search engines crawling your content and drawing web visitors, there’s another hack to leveraging new blog posts to increase site engagement. You can notify your subscribers whenever you published a new blog through specialized email campaigns aka RSS campaigns. … Read more
Email marketing is the coolest yet cheapest way to connect with customers directly. By just hitting the common people in the right mindset you can earn huge revenue. In 2020, e-mail marketing revenue stood at 7.5 billion U.S. dollars, and by 2023, this figure is set to cross the 10-billion-dollar threshold. Statista A customer-responsive email … Read more
The search engines are getting smarter every day. Especially Google, which tends to complement those web pages that add real value, and help people get the right solution possible. To bring in a lot of organic traffic to your website, there are no alternatives to content marketing. So, if you have an eCommerce store, it … Read more
Your inbox receives tons of email newsletters every day. It’s good for you (not for everyone concerned though) to open a few of them. But you attract (most likely click) only to those that give a solid first impression. So, what makes a newsletter’s first impression after they got opened? Obviously, it’s the newsletter header … Read more
Email subscription is a way visitors allow a website to send messages, updates, newsletters, and promotional offers straight to their email addresses. This is the heart of any email marketing campaign today. It enables an organization to grow the list of qualified leads and strategy build-up. Yet there are many organizations that do not have … Read more
Are you not getting the desired results out of email marketing? One major problem should be lying in email segmentation if you look closely. Failing to send the right email to the right subscribers only gets you a low open rate, CTR, and conversion. So, what should be the best way in such cases? You … Read more
Let’s say, you launched a campaign and chose email as the key channel to promote it. But in the end, you noticed that very few of your target audience reached your campaign and converted. Why did it happen? The answer is low email CTR. Now, you might be wondering what is the reason behind the … Read more
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