80+ Best Email Marketing Quotes to Inspire Your Next Email Campaign

Email marketing possess an astounding power to connect people. It’s quite a mile ahead if compared to other marketing channel, and the ROI ranges from $40 to $72 for every single dollar spent.

Now the advanced technology like email automation and Artificial Intelligence comes to play bigger roles than ever, every marketers are keen to discover newest possibilities. So do you, right? Here also comes the earnest and wise talks from the experts that can help you to get motivated, and bringing new life to your email marketing.

And, we’ve gathered all the best email marketing quotes you will enjoy reading, and enrich your marketing sense.

Email Marketing Quotes You Should Know and Share

1. Average conversion rates are meaningless. Switzerland on average is flat. – Chris Goward

2. Personalization – it is not about first/last name. It’s about relevant content. – Dan Jak

3. A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed. – Ramsay Leimenstoll

4. Email has an ability many channels don’t: creating valuable, personal touches – at scale. – David Newman

5. People need stories more than bread itself. They tell us how to live, and why. – Arabian Nights 

6. Don’t use big words, they mean so little. – Oscar Wilde 

7. Start testing and stop arguing. – Jon Correll 

8. Why waste a sentence saying nothing? – Seth Godin

9. That which is measured improves. – Karl Pearson

10. Done is better than perfect. – Facebook

11. Signing up is a powerful signal of intent to buy. Send them emails until they do. – Jordie van Rijn

12. Treat your subject line like the movie trailer – give a preview so they know what to expect. – Anonymous

13. Make the customer the hero of your story. – Ann Handley

14. Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI. – ‪Karl Murray

15. Don’t continue to do what you’ve always done just because it’s easy to do! – Ian Minnis

16. Marketing is like sex: everyone thinks they’re good at it. – Steve Tobak

17. Quality over quantity – Emails may best cost-efficient but it’s no excuse to not produce quality content to give to a targeted audience. – Benjamin Murray

18. Open, click and unsubscribe rates are pretty poor measures for email engagement. – Jordie van Rijn

19. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. – David Ogilvy

20. How to write a good email: 1. Write your email. 2. Delete most of it. 3. Send – Dan Munz

21. To get the right message to the right person at the right time you first need to get the right data to the right database at the right time. – John Caldwell

22. I want to do business with a company that treats emailing me as a privilege, not a transaction. – Andrea Mignolo

23. On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. – Brian Clark

24. Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand. – Bob Frady

25. Stop trying to be amazing and start being useful. – Jay Baer

26. Every email is a customer survey of your target market, by testing they vote on what resonates best with them. – Kath Pay

27. People don’t buy what you do, they buy why you do it. – Simon Sinek

28. The best marketing doesn’t feel like marketing. – Tom Fishburne

29. Good Marketing makes the company look smart. Great Marketing makes the customer feel smart. – Joe Chernov

30. Content builds relationships. Relationships build on trust. Trust drives revenue. – Andrew Davis

31. Email has an ability many channels don’t: creating valuable, personal touches — at scale. — David Newman

32. Treat your subject line like the movie trailer – give a preview so they know what to expect. – Anonymous

33. Make the customer the hero of your story. – Ann Handley

34. Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI. – ‪Karl Murray

35. Don’t continue to do what you’ve always done just because it’s easy to do! – Ian Minnis

 Personalization – it is not about first/last name. It’s about relevant content. – Dan Jak

36. Quality over quantity – Emails may be cost-efficient but it’s no excuse to not produce quality content to give to a targeted audience. – Benjamin Murray

37. Signing up is a powerful signal of intent to buy. Send them email until they do. — Jordie van Rijn

There is no formula for the perfect email — Authentic and honest messaging works. — Anonymous

How to write a good email: 1. Write your email 2. Delete most of it 3. Send. — Dan Munz

38. A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed. — Ramsay Leimenstoll

39. I want to do business with a company that treats emailing me as a privilege, not a transaction. — Andrea Mignolo

40. To get the right message to the right person at the right time you first need to get the right data to the right database at the right time. — John Caldwell

41. If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel. – Erik Harbison

42. Email is a push channel, so we need to push it to work harder – Kath Pay

43. List building is like flossing… you know it’s good for you, but you don’t always feel like doing it. — Nathalie Lussier

44. Not enough talk about the importance of brand in email. Customers don’t sign up for email — they sign up for your brand. — Bob Frady

45. A bad email reputation is like a hangover–hard to get rid of and it makes everything else hurt. — Chris Marriott

46. Open, click and unsubscribe rates are pretty poor measures for email engagement. – Jordie van Rijn

47. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. – David Ogilvy

48. When you start with what’s at stake for the buyer, you earn the right to their attention. — Jake Sorofman

49. On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. – Brian Clark

50. Stop trying to be amazing and start being useful. – Jay Baer

51. Every email is a customer survey of your target market, by testing they vote on what resonates best with them. – Kath Pay

52. People don’t buy what you do, they buy why you do it. – Simon Sinek

53. The best marketing doesn’t feel like marketing. – Tom Fishburne

55. Good Marketing makes the company look smart. Great Marketing makes the customer feel smart. – Joe Chernov

56. Content builds relationships. Relationships build on trust. Trust drives revenue. – Andrew Davis

57. It’s important to decide on what types of leads you want at the middle & bottom of your sales funnel. – Chris Knipper

 58. An email doesn’t have to be clicked upon (or counted as an open) to work and that in and of itself is powerful. 

59. People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust. — Malorie Lucich

60. There are countless ways to build lists, but trust is what builds relationships. — Hunter Boyle

70. Make the prospect a more informed buyer with content. – Robert Simon (Four Seasons Hotels)

71. Where there is friction there is opportunity. Either you solve it for your customers today or a competitor will do it tomorrow — Bryan Eisenberg

72. Unsubscribe rate is the #1 email marketing KPI: Kaput Performance Indicator. — Jordie van Rijn

73. On the highway to user/product love, lifecycle emails are road signs providing timely guidance, not annoying billboards. — Samuel Hulick

74. If you are not seeing the email channel as a money making machine, you have the wrong strategy — Hans Smellinckx

75. When you have written your headline, you have spent eighty cents out of your dollar. — David Ogilvy

76. The most successful call-to-action in the world is the letter X, make yours better. — Andrew Hanelly

77. Email Acquisition is like cutting hair, must happen regularly, can be done well, but one bad experience can scar forever — David Baker

78. Email marketing is the most powerful tool you can use to build relationships with customers and clients. – Forbes

79. Email marketing is like a first date. If you’re too pushy, you won’t get a second one. – Neil Patel

80. The best way to predict the future of email marketing is to embrace the present and the current innovations that are driving the trend. – MarTech Advisor

81. Email marketing is the digital glue that holds everything together, yet it’s often forgotten about and left unmanaged. – Ryan Deiss

82. Email is the one key communication type that is truly universal across all demographics, from teens to senior citizens. – OptinMonster

Final Thoughts

There are many reasons we love reading quotes that make us knowledgable, understand a bit bitter of our surrounding, and of course, to feel connected with someone whom we think are wise and intelligent.

If you are a marketer, it’s always crucial for you to learn from what industry experts have said. And, all the mentioned email marketing quotes are what you need to get the idea of those pro-minds while they are sending emails to accomplish their goals.

Let us know which email marketing quotes makes more sense to your marketing scope and goals?