What is Click to Open Rate (CTOR) in Email Marketing
Email CTOR or ‘click to open’ rate is an email marketing metric. CTOR is the percentage of people who opened your email and then clicked a link (CTA) in that email.
email metrics
Email CTOR or ‘click to open’ rate is an email marketing metric. CTOR is the percentage of people who opened your email and then clicked a link (CTA) in that email.
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