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open rate vs click rate

Open Rate vs Click Rate – Which One You Should Track First

open rate vs click rate in email marketing and wemail

To measure success, email marketers always depend on the open rate and click rate. Also, there are email KPIs like CTOR (open-to-click rate), unsubscribe rate, bounce rate, conversion rate, etc. Industry experts often debate over their individual preferences. Evidently, the most likely debate is about open rate vs click rate. You may also find it … Read more

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