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After you’ve created a WordPress plugin, what’s the next step? Similarly, when you’ve built a unique and beautiful theme, what should you do afterwards? The answer is simple. You need to sell your plugins and themes. But are you giving much thought to promoting the product? Selling something is easy when it sells. People only … Read more
Maintaining a sustainable relationship with customers is fundamental to any eCommerce business. Today, businesses nurture people through continuous engagement by using multiple channels. In this regard, one of the best ways for personal engagement is email marketing. Hence, if you have a WooCommerce shop, sending follow-up emails can keep your customers warm for a long-lasting … Read more
Before you get started with email preheaders, let’s rewind a common teenage scenario. Once upon a midnight, you are off to get some snacks. Your mother is not home, and you barely know what’s out there in the kitchen to crack something. So, can you find a cookie jar that is not transparent? The best … Read more
Are your newsletters engaging and converting enough? If not, let’s roll the dice. Despite sheer competition from other marketing channels, email marketing remains at the top of its game. It has a magnificent ROI of around $44 for every $1 spent. Inevitably, marketers are running for it. But why aren’t all businesses generating the same … Read more
It’s November again and it’s a great time for marketers and businesses. The Black Friday Cyber Monday weekend is all set to bring in the good news. Compared to any other occasion, people tend to spend more on this shopping mayhem. One of the best ways to gear up your sales numbers now is by … Read more
The spooks are coming! It’s Halloween approaching at your door. Last year, we all suffered through the harshest, but we are on to hope this time. The coming of the spooky season should have everything to add up some spice to your life. As a marketer or business owner, do you have any particular plan … Read more
Even in the wake of social media marketing, email remains the most powerful marketing channel to reach people with close personalized touches. Despite a lot of social media platforms surrounding you all day long, email works the most in regard to sales and building long-term business relationships. However, everyone not getting the same results. Why … Read more
Do you get confused between B2C and B2B email marketing? Well, when a business wants to get the attention of their potential or regular customers through emails we called it B2C email marketing. So, the definition of B2B email marketing is, when a business uses email marketing to send email campaigns to professionals or businesses … Read more
People love reviews. And good customer testimonials are what make more customers. Almost 95% of people read reviews before making a purchase. However, when everyone knows that leveraging testimonials can boost up your sales, why does every company never get the same results? The answer is simple. You can’t apply a success rule randomly. Companies … Read more
The average open rate of global emails is merely 18%. According to SmartInsights, the number is even lesser, 16.97%. Despite this, email marketing is considered the most effective marketing channel. The ROI talks, which is better (a stunning $38 for $1 spent) than any other medium. The main reason for its success rate is that … Read more
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