The subliminal message is a smart way to convince your customers by influencing their subconscious. Over the years, famous brands like Nike, Pepsi, Coca Cola, successfully using hidden messages to promote their products or services. Nowadays, marketers use the same strategies in email marketing. Advertising that uses images and sounds that the conscious mind is […]
Do yourself a favor. Can you imagine the scenario given below? You sent highly engaging emails to your fresh leads. With exciting offers, quality content links, and some words which are more than trustworthy. People rushed towards your website by clicking the CTA. Then boom! The conversion rate stays the same or lower. Even a […]
If you are a site or business owner, every day you have sent lots of Transactional Emails. You may don’t know that the open rate of this type of email is 8 times better than regular Marketing Emails. Though transactional emails are crucial for email marketing, it always remains an underrated part! Most organizations approach […]
Did your email marketing budget succeed the last time? If not, you must reinvent it thoroughly. Generally, your marketing budget & ROI are proportional to each other. That means, your marketing budget determines how much money you should spend, and the ROI (Return on Investment) depends on which way you’ve spent it. However, implementing a […]
A good chunk of all the digital and physical services we use today are subscription-based. Even if we talk about reading blogs or articles, rarely people go directly to websites for that. Instead, they subscribe to their newsletters (Who doesn’t have newsletter these days?), and newly published blogs get delivered to their email addresses. Now, […]
Why do you send emails to your customers or subscribers? Most of the email marketers will answer, they want to inform their readers and sometimes they want to surprise the recipients. But is that all to make your email campaign successful? Because of an attractive subject line, a reader opens the email and go through […]
The concept of content marketing is an inexpensive yet effective tactic to extend brand awareness about your business. This technique can even allow you to generate leads and construct credibility to your fanbase or among opportunities. However, do you assume content marketing needs to be mixed with influencer advertising and marketing? Well, content marketing and influencer marketing are supplementary to each other and in fact, they often go hand in hand. […]
Let’s learn how to become a master in email marketing by the following 6 easy tips
Ideas are easy. Implementation is hard. –Guy Kawasaki, Alltop Co-Founder, and Entrepreneur Are you planning for a startup or small business? Well, it’s a fantastic idea to grow your wealth in the 21st century. According to a survey run by the US Census Bureau, the survival rate of the new business is 51.3%. But most […]
The face of the global economy is changing to new directions due to COVID-19. The lockdowns causing many businesses to suffer. Most of the industries are heavily impacted by the pandemic. So, as a marketer, how are you going to help your customers and company? As you can see, people are forced to staying at […]
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