7+ Highly Converting Company Profile Examples to Inspire You and Tips to Create a Great One
Your company profile is what makes the first impression on a visitor. A compelling profile page helps the visitor learn about your business and service and ensures immediate trustfulness.
The importance of a guiding company profile is often overlooked. Many companies don’t understand how to design one, or why should they do so.
On the other hand, most top businesses have superb company profile pages or about pages. It’s a great practice that should be followed as a user experience best practice.
In this blog, we’ve compiled a handful of the best company profile examples to help your cause. If you already have a good-to-go about page that describes your company info, read this article to get inspiration, and turn it great. If not, you will have the chance to start fresh.
What You Will Learn from This Blog –
- What is a Company Profile
- Importance of Building a Company Profile
- Company Profile Examples to Follow
- How to create an Attractive Company Profile
What is a Company Profile
A company profile is a written description of a company. It should describe the company name, mission, visions, goals, types of services, strengths, employees, and everything that is disclosable. A company profile is what represents the your business in a great fashion.
On your website, you can develop a well-defined page that shows your services, what you do best, how to reach you, and why should people trust you.
High-resolution photographs, video tours, and attractive designs are necessary to make your company profile engaging.
The goal of a company profile should be clear – it should educate your users and investors about the business, and build the initial first impression.
Importance of Building a Company Profile
One of the common questions you may find relevant here – Why do your company profiles matter? We believe you’ve already got it, if not, let’s go through the following reasons one by one –
1. A Company Profile Helps You Stand Out: Your company profile page lets you stand top amongst your competitors who don’t have it. Hence, if you can build a great one, your possibilities only rise.
2. Establish Your Brand Voice: You can include the most valuable info that attracts your customers and this information can turn your brand voice strong. For example, a powerful brand story always works to develop trust and credibility.
3. Telling People About Your Products: What are you selling exactly? You can explain bits about your products on your company profile page.
4. It Eases the Recruitment Process: As you have mentioned all the necessary info in your company profile, people who want to work for you, get everything they need to know before applying.
So it is likewise to say, that niche candidates will come more to fill the spots.
Best Company Profile Examples You Can Get Inspiration
Well, take a look at these remarkable company profile examples. They will help you to learn, as well as inspire you to build your –
Netflix is shaping the new-age movie-watching experience. OTTP (Over the top platform) is booming, and Netflix is the leading name. And their investor page is quite a remarkable company profile example to get inspiration.
As the goal of this page is to connect global investors, they have created the profile page to help them how the money works with the platform.
Starting with how many paid subscribers Netflix has so far, it’s getting interesting the more you surf through. It covers quarterly earning interviews, top investor questions, cultural information, and much more.
The design is simple, and the information hierarchy is quite stunning to look at. The navigation and overall UX are similar to their streaming experience. Buttersmooth.
weDevs is a WordPress software development company that serves across the world. They built innovative tools to empower businesses and marketers alike. Some of the popular products of weDevs are – Dokan Multivendor, WP Project Manager, weMail, WP User Frontend, etc.
Take a closer look at their company profile page. You can see how well-defined it is. At the top of the page, there are three options that can tell any visitor to choose accordingly. In the About section, you will find the vision, goal, journey graph/timeline, and a short glance at the initial achievements.
By clicking the The Team button, you will find all the people working right now with their photographs, names, and designations. Lastly, the giving back page shows you how weDevs is contributing to the WordPress industry and gives a hand in building a better niche environment.
General Motors is beyond any introduction. They are one of the oldest and biggest automotive manufacturers in the world.
Hence, this credibility is valued by their company profile page also. It offers almost everything you need to know about them, of course, in the most fashionable manner.
The About page consists of three parts. Goals, visions, and industries they are serving. Besides the About page, General Motors has well-designed explanatory pages on their brand story, operations, growth strategy, and leadership.
The first tab on their website is about their company profile. This indicates how much importance they are putting on it.
Bloomberg is one of the leading resource sites for global financial data and information. They have something so well-defined on their About page that can be a superb company profile example for you.
The page starts with the Bloomberg motto and goals. Then manifests the area they are covering right now. You can learn how many countries they are investing, in and a roadmap of their progress in short.
A profile that shows almost everything about the company with precise measures, is how Bloomberg designed it. That’s why we choose it as one of the best of all.
Starbucks is believed to be one of the first premium coffee shop chains in the US. They remain at the top because they don’t only sell coffee, they sell stories too.
The brand celebrates its story as a heritage that blends the US culture and literature.
The same things are reflected in their company profile too, as they begin how they got the famous name from the great American novel Moby-Dick by Herman Melville.
If you surf through their About page, you will find Starbucks’s mission, how they are doing good to people who love coffee, and all the necessary things you need to know about them.
People not only visit Hubspot to purchase their sales automation tools. A lot of niche people love their websites for marketing resources and information.
Hubspot offers a wide range of courses and expert tips that help people learn how to help when someone wants to buy something, as well as the smartest ways to sell something.
Back in 2004, the two founding members started their journey considering the motto – helping others to grow.
Their company profile exhibits a guided tour for anyone who wants to know about Hubspot. They have included their vision and mission, types of services, and history with a timeline.
Here’s the most helpful thing they have added, the close-shot information like employee information, how many customers they have, integrations, and all the inbound achievements in numbers.
This kind of exhibition only increases your brand value, and trust amongst customers.
So regardless of the numbers, you can put your information to make your company profile valuable, and don’t forget to keep updating.
Zappos is a fashion brand. Its About page is one of the best company profile examples you can look for.
They have created short content with attractive visuals that tell Zappo’s story, what they do, and what they want to do. You can also learn about their culture and history.
If you need a visually striking company profile, you can navigate the wholesome company profile page of Phillips.
It offers stories, innovation, history, data, and whatever you need to get a good knowledge of the organization’s vision and mission.
For example, you can learn how much they have invested, how many patents they have, and how they are doing a global business so successfully. Therefore, you will learn about their employee culture and management structure.
How to Write a Company Profile in 8 Steps
Apart from technical aspects, a great company profile needs to include some crucial information about your business, it must manifest the data in a proper way with a strategy.
When you build your company profile page, you must have a goal to reach aka an objective to accomplish. Hence, an aimless company profile won’t do the job for you. Let’s find the steps you should include in this regard –
1. Begin with a Company Profile Template
First thing first. You don’t need to panic and start from the blue. The internet is full of resources you need such as company profile templates. Pick a template that aligns with your website design. You can get help from websites like Design Shack or Slidebean.
Also, you can start with Elementor and Happy Addons to design your page with the ultimate live site design features.
2. Don’t Stray Away from the Purpose
The purpose of your company profile should be reflected in the overall design. Suppose, you are a WordPress plugin developer, then showing the number of installs, activations, and reviews would be the top priority.
On the other hand, if you want benefactors or investors for your company, the financial report, profitability, and transparency of data should be displayed in a stylized fashion.
3. Put a Show about the Problem You Solve
The first thing about your company profile is to let people know how can you solve their problems. It will instantly build trust that your job is to help others.
4. Manifest Values
After your potential customers know what you do, you can show them how valuable your services are. How are people getting inspired and helped by you? You need to explain it. Precisely, you can display your mission and vision statement, too.
5. Deliver the right Information About Your Business
People come to your company profile page to get a clear idea about your company. This is the best place where you can display the most important and attractive company data like how many countries you have a business with, how diverse your culture is, how many people are working with you, and the necessary product info.
6. Generate Social Proof with Customer Testimonials
On your company profile page, you can easily show what your customers are thinking about you. Therefore, it would be wise to share some of your top clients who feel happy to have your services.
7. Use CTAs
Make some room for your customer on the about or company profile page. Whenever they scroll through your business information and get a good vibe from it, it would be a good time to convert them with a proper CTA. It could be a newsletter sign up or it can help people to come to your pricing page.
8. Include a Visual Guide and Videos
Telling customers your story and history on the company profile page could be the most engaging part. You can use videos, photographs, and stunning illustrations to make a well-designed page.
FAQs on Creating a Company Profile
What does a company profile include?
A company profile should include the exact information your target audience needs. Based on the types of your business, you can add your mission statement, helpful stats and information, achievements, how you can help the cause of your clients, testimonials, history and cultural impact of the company, etc.
Why write a company profile?
You should write it to educate the customers and users about your business, which services you provide, and how your products solve their problems better than others.
How to Introduce your company?
Explain why your company is a better place to invest. Show real data and reasons to trust you. Try to make a data or fact-based statement about your company that also reflects your goal, contributions, and the services you are providing.
Closing Up for Company Profile Examples
Before closing up, we suggest you consider some more things while creating highly converting company profile pages. They are –
- Identify the objectives or goals you want to achieve from your company profile.
- Select the most fitting style that goes well with your business
- You must tell a story through it
- Be consistent with what you want to say
- Show a timeline of your journey
However, one last but not the least suggestion would be minimalism. Being minimalistic is a smart decision, as overstuffing always creates a bad user experience. The rest is all up to you.
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