Modern business mostly revolves around trust. At least, if you want to sustain in an over-saturated marketplace, you must build relationships with customers to develop trust. The math is pretty straightforward here. Let’s think of yourself as a consumer. Do you have enough time nowadays? Everyone is pretty much busy. Though you have a lot […]
Publishing new blogs remains the best way to generate organic traffics to your website. Besides the search engines crawling your content and drawing web visitors, there’s another hack to leveraging new blog posts to increase site engagement. You can notify your subscribers whenever you published a new blog through specialized email campaigns aka RSS campaigns. […]
Email marketing is the coolest yet cheapest way to connect with customers directly. By just hitting the common people in the right mindset you can earn huge revenue. In 2020, e-mail marketing revenue stood at 7.5 billion U.S. dollars, and by 2023, this figure is set to cross the 10-billion-dollar threshold. Statista A customer-responsive email […]
The search engines are getting smarter every day. Especially Google, which tends to complement those web pages that add real value, and help people get the right solution possible. To bring in a lot of organic traffic to your website, there are no alternatives to content marketing. So, if you have an eCommerce store, it […]
Your inbox receives tons of email newsletters every day. It’s good for you (not for everyone concerned though) to open a few of them. But you attract (most likely click) only to those that give a solid first impression. So, what makes a newsletter’s first impression after they got opened? Obviously, it’s the newsletter header […]
Email subscription is a way visitors allow a website to send messages, updates, newsletters, and promotional offers straight to their email addresses. This is the heart of any email marketing campaign today. It enables an organization to grow the list of qualified leads and strategy build-up. Yet there are many organizations that do not have […]
What if you use capital letters in your email addresses? Has this thought ever crossed your mind? Usually, we don’t get to see or use uppercase while creating an email address. But if you face this question asked by someone or even ask yourself – are email addresses case sensitive? What should be the answer? […]
Are you not getting the desired results out of email marketing? One major problem should be lying in email segmentation if you look closely. Failing to send the right email to the right subscribers only gets you a low open rate, CTR, and conversion. So, what should be the best way in such cases? You […]
Let’s say, you launched a campaign and chose email as the key channel to promote it. But in the end, you noticed that very few of your target audience reached your campaign and converted. Why did it happen? The answer is low email CTR. Now, you might be wondering what is the reason behind the […]
Today’s commercial world has been more competitive than ever before. Suppose, the marketing team has brought you a good number of subscribers this month. Yet, you can only celebrate when you know the number of people stays with your business or come again to buy. Customers have more options today. They can easily find out […]
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