Category: Email Marketing

How-to-increase-your-open-rate-with-email-preheaders

How to Increase Your Open Rate With Email Preheader Best Practices

Before you get started with email preheaders, let’s rewind a common teenage scenario. Once upon a midnight, you are off to get some snacks. Your mother is not home, and you barely know what’s out there in the kitchen to crack something. So, can you find a cookie jar that is not transparent? The best […]

top ideas for newsletter

11 Simple Newsletter Ideas That Can Impress Your Reader & Boost Email Engagement

Are your newsletters engaging and converting enough? If not, let’s roll the dice. Despite sheer competition from other marketing channels, email marketing remains at the top of its game. It has a magnificent ROI of around $44 for every $1 spent. Inevitably, marketers are running for it. But why aren’t all businesses generating the same […]

BFCM email templates to utilise

Top Black Friday Cyber Monday Email Templates to Use in 2023

It’s November again and it’s a great time for marketers and businesses. The Black Friday Cyber Monday weekend is all set to bring in the good news. Compared to any other occasion, people tend to spend more on this shopping mayhem.  One of the best ways to gear up your sales numbers now is by […]

Long vs Short Email – What’s The Ideal Email Length You Can Utilize (10 Tips To Master)

Are you looking to know if either a long or short email is more effective? Here we’ll guide you through an end-to-end discussion to choose the better email writing format for your next campaign. Email marketing is undoubtedly the most effective marketing channel that you can rely upon. Keeping a precise strategy in hand, and […]

How to boost Sales from halloween email Marketing

Boost Your Sales in this Spooky Season with Halloween Email Marketing

The spooks are coming! It’s Halloween approaching at your door. Last year, we all suffered through the harshest, but we are on to hope this time. The coming of the spooky season should have everything to add up some spice to your life. As a marketer or business owner, do you have any particular plan […]

Stunning Newsletter Signup Examples that converts

7 Stunning Newsletter Sign Up Examples that Convert

Even in the wake of social media marketing, email remains the most powerful marketing channel to reach people with close personalized touches. Despite a lot of social media platforms surrounding you all day long, email works the most in regard to sales and building long-term business relationships. However, everyone not getting the same results. Why […]

ultimate guide to b2b email marketing (b2b email marketing best practices)

Top 9 B2B Email Marketing Best Practices to Boost Your Sales

Do you get confused between B2C and B2B email marketing? Well, when a business wants to get the attention of their potential or regular customers through emails we called it B2C email marketing.  So, the definition of B2B email marketing is, when a business uses email marketing to send email campaigns to professionals or businesses […]

How to use customer testimonials in your emails

How to Use Customer Testimonials in Your Emails (with examples)

People love reviews. And good customer testimonials are what make more customers. Almost 95% of people read reviews before making a purchase. However, when everyone knows that leveraging testimonials can boost up your sales, why does every company never get the same results? The answer is simple. You can’t apply a success rule randomly. Companies […]

7 Email Copy Characteristics You Need to Know

7 Email Copy Characteristics You Should Know to Write Winning Emails

The average open rate of global emails is merely 18%. According to SmartInsights, the number is even lesser, 16.97%. Despite this, email marketing is considered the most effective marketing channel. The ROI talks, which is better (a stunning $38 for $1 spent) than any other medium. The main reason for its success rate is that […]

Inspiring Lead Nurturing Email Examples

11+ Best Lead Nurturing Email Examples to Increase Your Conversions

Leads are the most crucial things in your email marketing process. Though it is only the first tickle in the conversion funnel. So, collecting leads is one thing. Nurturing those leads is another. Hence the latter needs a bit more intensive care. As a dynamic marketer, you must guide your leads from beginning to conversion […]

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