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Category: Email Marketing

Why is email marketing important to your brand

11 Reasons Why Email Marketing is Important to Your Brand

Social media is storming the digital marketing arena for the last few years. The age of TVCs is almost gone, but you are always in the loop of advertisements in between your web browsing, newsfeed, YouTube videos, or Facebook Watch. According to Forbes, the US people are exposed to 4000 to 10000 ads every day. […]

importance of email marketing

How Much to Charge for Email Marketing Services – A Complete Guide for Agencies

If you are an IT farm or digital marketing agency, you might be offering services like web hosting, design, development, maintenance, SEO, and social media marketing. Many of these services are project-based (i.e. design, and development). This means you need to look for new clients every month to continue revenue generation. But there are some […]

How Can Email Marketing Fuel Your Overall Inbound Strategy

How Can Email Marketing Fuel Your Overall Inbound Strategy (Tips and Tools)

The practice of email marketing began in 1978, thanks to Gary Thuerk of Digital Equipment Corp who sent emails to 400 recipients for promoting their company’s computers. In the next years, it just became more and more popular. At present, it is one of the most popular and effective marketing strategies, being practiced in almost […]

Email Marketing and Subscription Management in 2022

Email Marketing and Subscription Management in 2024 – One-Stop or Independent Solution to Choose for Your Business

Do you want to boost your marketing efforts within your current budget and strategy? Then, you should consider pairing your email marketing activities with subscription management instead of implementing them separately. With email marketing, you can build relationships with your target audiences while promoting your brand and product. Subscription management lets you manage and communicate […]

Why Email Journey Mapping is Crucial for Your Email Marketing – 10+ Steps to Describe the Whole Process

The journey from lead to loyal customer is not that straight. An email marketer has to work rigidly to create a customer base from scratch. It’s hard to keep your customers’ attention with email for any product or service. You will also need to think about the drastic changes in customer behavior in this COVID […]

What is an Email Blast and How to Do It in the Right Way

If you own a website or have been on the web quite for a long time, you must have heard of email blasting at least once. Through an email blast, you can send a message to numerous recipients at the same time. It has been in the market for over 40 years since its first […]

What is Audience Segmentation

What is Audience Segmentation – A Step by Step Guide to Increase Your Email Conversions [Plus Best Practices]

The application of audience segmentation is vast, covering various sectors, including research, development, and business. It’s a very common and useful technique among digital marketers, particularly those who are involved in email marketing. About 333 billion emails are being sent and received every day globally. A large number of them are marketing emails. But the […]

How to Create Product Launch Emails

How to Create Product Launch Emails that Convert [Plus 9 Examples, Templates & Tips]

The effort and time given to create a new product go in vain if it fails to reach the end-users. What could be a better way to reach your target customers other than email marketing? The average email open rate across all industries is over 21%. It implies that out of 100 email recipients, 21 […]

WooCommerce Follow Up Emails

7+ WooCommerce Follow Up Email Best Practices to Gear Up Your Conversion

Maintaining a sustainable relationship with customers is fundamental to any eCommerce business. Today, businesses nurture people through continuous engagement by using multiple channels. In this regard, one of the best ways for personal engagement is email marketing. Hence, if you have a WooCommerce shop, sending follow-up emails can keep your customers warm for a long-lasting […]

How-to-increase-your-open-rate-with-email-preheaders

How to Increase Your Open Rate With Email Preheader Best Practices

Before you get started with email preheaders, let’s rewind a common teenage scenario. Once upon a midnight, you are off to get some snacks. Your mother is not home, and you barely know what’s out there in the kitchen to crack something. So, can you find a cookie jar that is not transparent? The best […]

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