How to Write a Friendly Email for Email Marketing

A Friendly Email has the Best Introduction

Think about it, you have set an eye-catching title, now what next to make your email friendly?

Let us help, the introduction.

You must add an introduction that does at least 2 things:

• The intro gives an idea of what this email is all about.
• Reading the intro should sound engaging.

In short, You need to add a great introduction.

This is similar to setting an attention-grabbing subject title of your email. It is alright if your introduction consists of a few separate lines.

A friendly email content usually will not consist of a large detailed email. It will be a small one. However, I have seen email content having a word limit of 100-300 words. This is especially true if the content is of very high value.

Add Pictures for Your Emails

In a friendly email, you can insert a picture that is relevant to your topic. I have not seen anyone use this trick recommended by others but I did see this trick implemented by Laurence Bradford, founder of Learn to Code With Me.

So what did she do?

Usually, her posts are all about coding, a career in the tech industry and podcasts. She also inserts gif files into email content.

Shortly after the COVID-19 pandemic, she posted images of her small wedding to her subscribers. It was the sweetest and most refreshing email I had received from her.

You would never feel this is an unprofessional email because the content of her emails is so interesting to read that when pictures are added you would only want to keep reading her emails.

How to Write a Friendly Email with a Content Value

Why are people addicted to Facebook?

It’s because Facebook has content that people can relate to and find valuable. It could be videos, news reports, or a simple LIKE on your recent update. All these things are content that provides value to use as they are informative content.

So when you are writing a friendly email, make sure there is content that is of great value.

When I was at university, many of my former classmates disliked checking their university’s email service because the contents were boring. The contents were usually about signing deals, tuition deadlines, and so on.

In fact,

They would rather rely on word-of-mouth to get updates from their classmates and would only check the mail occasionally to submit their tasks.

Again,

Let’s go back to Laurence Bradford. Her emails have a lot of great content that will benefit you. Even if you cannot currently afford the courses, you will find free content that is of high value such as podcast announcements with leading tech experts, blogs on tech and sites that are offering learning materials for free.

So when you want to send a friendly email, you should always think, “why should the receiver want to open my email?”

This question should force you to think about adding content that your readers or subscribers will find valuable. If your emails have informative content that is valuable then your subscribers will want to check their emails first thing in the morning.

How to Write a Friendly Email with Proper Sentence Structure

So now you know adding images is a factor when deciding how to write a friendly email.

But that’s not enough.

Maintaining a proper sentence structure in your email is very crucial because will make the email easy to read. This rule is the same for other formats of writing as well.

Whether it is news, blog, article, or an essay-if proper sentence structure is not well maintained in an organized manner then no one will bother to read the contents of your work.

It is a fact –

If your writings are not structured and happen to be messy, then your examiner will not award you with a high score even if the content is rich with the right answers. The same goes for writing emails as well. So concentrate on writing your email with proper grammar and sentence structure.

A Friendly Ending should be a Personal One

John Sonmez, founder of simpleprogrammer.com is known for keeping his emails not just friendly but personal.

His email contents range from personal experience to tech discussions. He also frequently shares the experience of his subscribers who have learned how to code.

John has been very personal not only with his email content but also on Youtube. Both his Youtube and friendly email contents are very informative, blunt yet honest about reality when working in the tech industry. This is the essence of a friendly email.

I have been following John for many years.

And here’s what he does –

He usually adds Youtube links to his emails. So subscribers end up being directed to watch his videos. Neil Patel also implements the same trick.

This tactic is very successful in making readers stay loyal to you. Just like any close relationship, you are more likely to be close to people who maintain this category of closeness with you.

The most impressive part about John’s habit of being personal is, all THIS is done without giving away details of his personal life such as his family’s privacy.

Being personal does not mean you have to talk about your family or give away your credit card number.

On the contrary,

Being personal in your friendly email means your email should APPEAR to be personal by maintaining elements of valuable content while being able to present it to the audience by being friendly.

So what did we learn?

Combing the factors such as adding pictures, valuable content with a jaw-dropping title and a magnetic introduction should make you APPEAR personal and close to your audience.