How to Write a Friendly Email for Email Marketing
Whether it is email marketing or emailing an old friend, you need to write a friendly email with a proper tone and structure.
I have been a loyal subscriber to many influencers who use email marketing for various purposes-all, of course, relating to their interest.
Looking at the content quality of many of these emails tell you how carful the emails are-they are not formal but friendly and down to earth. You do not get the feeling that these people are doing all this for their business.
All of these emails convey a purpose, an experience, a mission, and a common interest. For example, Neil Patel’s content is not all about digital marketing. If you subscribe to his email, you will find that his email content also gives tips on practicing your digital marketing skills.
However, drafting a friendly email is critical especially during hard times. It helps to bond with your subscribers and keep your business operating. (At the time of writing this article, there is a COVID-19 Pandemic virus going on.)
This article will show you how to write a friendly email with ideas of making them interesting so that your audience will read your email content.
A Friendly Email is Supported by an Eye-Catching Subject Title
A friendly email is one that has a subject title that interests your users. Many people end up deleting emails because the subject title did not appear to create give a feeling the email might have content that was of high value. Here are some examples:
- ONLY 5 hours Remaining for the Flash Sales!
- Top Courses for Personal Development
- FREE Content on Digital Marketing.
Having great email content is honestly a waste if the subject title does not spark an interest in your subscriber’s mind.
When setting a subject line, the main goal is to encourage your audience to open your email. This rule is maintained everywhere-news, blogs, youtube titles, and even a simple Facebook post.
All the contents start with a great title that grabs your attention.
A Friendly Email has the Best Introduction
So you have set an eye-catching title, now you must add an introduction that does at least 2 things:
- The intro gives an idea of what this email is all about.
- Reading the intro should sound engaging.
In short, You need to add a great introduction.
This is similar to setting an attention-grabbing subject title of your email. It is alright if your introduction consists of a few separate lines.
A friendly email content usually will not consist of a large detailed email. It will be a small one. However, I have seen email content having a word limit of 100-300 words. This is especially true if the content is of very high value.
Add Pictures for Your Friendly Email NOT just Links
In a friendly email, you can insert a picture that is relevant to your topic. I have not seen anyone use this trick recommended by others but I DID see this trick implemented by Laurence Bradford, founder of Learn to Code With Me.
Usually, her posts are all about coding, a career in the tech industry and does podcasts. She also inserts gif files into email content.
Shortly after the COVID-19 pandemic, she posted images of her small wedding to her subscribers. Honestly, it was the sweetest and refreshing email I had received from her.
You would never feel this is an unprofessional email because the content her emails are so interesting to read that when pictures are added you would only want to keep reading her emails.
How to Write a Friendly Email with a Content Value
Why are people addicted to Facebook ?
Its because Facebook has contents that people find valuable. It could be videos, news reports, or a simple LIKE on your recent update. All these things are content that provides value to use as they are informative content.
So when you are writing a friendly email, make sure there IS content that is of great value.
When I was at university, many of my former classmates disliked checking their university’s email service because the contents were boring. The contents were usually about signing deals, tuition deadlines, and so on.
They would rely on word-of-mouth to get updates from their classmates and would only check the mail occasionally to submit their tasks.
Coming back to Laurence Bradford, her emails have a lot of great content that will benefit you. Even if you cannot currently afford the courses, you will find free content that is of high value such as podcast announcement with leading tech experts, blogs on tech and sites that are offering learning materials for free.
So when you want to send a friendly email, always think about your subscribers why should my receiver want to open my email?
This question should force you to think about adding content that your readers or subscribers will find valuable. If your emails have informative content that is valuable then your subscribers will want to check their emails first thing in the morning.
How to Write a Friendly Email with Proper Sentence Structure
Adding images is not the only factor when deciding how to write a friendly email.
Maintaining a proper sentence structure in your email will make reading easy. This rule is the same for other formats of writting.
Whether it is news, blog, article, or an essay-if proper sentence structure is not well maintained in an organized manner then no one will bother to read the contents of your work.
This custom is, in fact, an old school rule. If your writings are not structured and happen to be messy, then your examiner will not award you with a high score even if the content is rich with the right answers. Some educational institutes today reserve 1 mark for exam papers that are organized and structured.
A Friendly Ending should be a Personal One
John Sonmez, founder of simpleprogrammer.com is known for keeping his emails not just friendly but personal.
His email contents range from personal experience to tech discussions. He also frequently shares the experience of his subscribers who have learned how to code.
As a loyal subscriber, John has been very personal not only with his email content but also on Youtube. Both his Youtube and friendly email contents are very informative, blunt yet honest about reality when working in the tech industry. This is the essence of a friendly email.
I have been following John for many years. One cool trick John implements is to add Youtube links to his emails. So subscribers end up being directed to watch his videos. Neil Patel also implements the same trick.
This tactic is very successful in making readers stay loyal to you. Just like any close relations ship-you are more likely to be close to people who maintain this category of closeness with you.
The most impressive part about John’s habit of being personal is, all THIS is done without giving away details of his personal life such as his family’s privacy.
Being personal does not mean you have to talk about your family or give away your credit card number.
Being personal in your friendly email means your email should APPEAR to be personal by maintaining elements of valuable content while being able to present it to the audience by being friendly.
Combing the above mentioned factors such as adding pictues, valuable content with a jaw-dropping title and a magnetic introduction should make you APPEAR personal and close to your audience.
Managing Your Family of Subscribers
So you have set the best email that will keep your readers hungry for more content. But what happens when you have thousands of email subscribers?
Knowing how to manage your email subscribers by keeping track of how well your emails are doing is a vital issue.
You do not now want to mindlessly set great emails, you want to also be able to know how to manage your users who will want to be apart of your circle.
Once you get to know how to write a friendly email you will be seeing the following changes in your business:
- You will need an email gateway to prevent hackers from hacking your files.
- You may need to integrate an e-commerce platform with your email service so that you can sell your products or services.
- With a growing number of users and followers, you may most likely need to import these users into subscribers for receiving the email notification.
- If you run an online store (or an e-commerce platform) customers from your online platform may want to subscribe to your email for receiving your email content.
- By the time you start to carry-out email campaigns, you will already start to feel the pressure for executing campaigns as fast as possible.
You can find solutions to all of this by using weMail– which is used to support people who rely on email marketing to build an audience.
Friendly Emails also Need to be Presented Visually
Top influencers of email marketing also use visual templates for running campaigns. Visual templates are HARD to create-they are time-consuming and need tools like Adobe XD and Illustrator to create templates that must be visually appealing.
Having good visuals in your email adds a sense of professionalism to your friendly email.
FORTUNATELY, weMail has more than 15 gorgeous email templates for you to choose from. They are stunning templates that will help to ingrain a brand image in your influencer’s mind.
Last Words before You Start Drafting Your Friendly Email
Please note that weMail works with WordPress based sites only.
Not surprisingly, influencers such as John Somnez and Laurence Bradford also use WordPress to manage their friendly email marketing from one dashboard.
It may seem there is a lot to process for sending friendly emails to your subscribers.
However, in reality, it really isn’t much. Email marketing content should be short. This means in contrast to long blog content, preparing an email content should not take too long to prepare.
With weMail you not only manage your subscribers but also quickly set your contents using the ready-made templates for free.
This article gives you tips on drafting a friendly email that can make a big difference to you and your business.
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