9 Best WooCommerce Email Marketing Plugins and Tools

Email marketing is a powerful method for driving sales and building customer relationships in your WooCommerce store. With the right email marketing tools, you can easily reach your audience, promote products, and automate your campaigns.

So, to take your WooCommerce email marketing efficiency to the next level, you must choose the right one for your business. 

This article will explore some of the best WooCommerce email marketing plugins and tools with a detailed analysis. Before that, let’s take a quick look at the essential features you must consider while selecting email marketing plugins and tools.

Essential Features to Look into Email Marketing Plugins and Tools

Let’s establish a baseline of essential features to guide your selection of email marketing plugins and tools. The following standard capabilities will help you determine the most suitable options for your needs:

01. Automation

An ideal email marketing tool should have automation features. This enables scheduled email sending, improving marketing efficiency.

02. Mobile-friendliness

The tool should provide mobile-friendly templates, as most people use mobile devices for email.

03. List Management

Effective list management is essential. The tool should allow easy subscriber addition, removal, and segmentation.

04. User-Friendly Interface

A straightforward, easy-to-use interface ensures a smooth user experience, even for beginners.

05. Social Media Integration

The email marketing tool should integrate with social media platforms, extending your reach beyond emails.

06. Cost-effectiveness

Considering the pricing structure, the tool should balance cost and features well.

WooCommerce Email Marketing Plugins and Tools Comparison Overview

Before knowing the tools and plugins in detail, let’s have a look at the comparison. This comparison will help you choose the best tools after knowing the details.

Tools/Plugins	Price Starts From	Notable Features
weMail	5$/Yr	For WordPress users, multiple email design templates, analytics & reports, multiple form-building options, etc.
MailChimp	13$/Mo.	Marketing automation, many integrations, user-friendly landing page designs, etc
Sender	19$/Mo.	SMS options and multiple-user access
Notify Visitors	60$/Mo.	Unlimited push notifications, site pop-ups, etc
Omnisend	16$/Mo.	A/B testing, user-friendly automation, SMS, etc
HubSpot	20$/Mo.	Personalization, A/B testing, landing pages, etc
MailerLite	9$/Mo.	Unsubscribe page builder, autoresponder, drag and drop builder, etc
AutomateWoo	119$/Yr.	Automated workflows, segmentation, and personalization
AWeber	14.99$/Mo.	Analytics, A/B testing, and easy personalization

As we have an idea of the basic comparison between the plugins and tools we have selected for this blog, we can proceed to know the details. Keep reading!

9 Best WooCommerce Email Marketing Plugins and Tools

Many email marketing plugins are available for WooCommerce. Each offers various features to improve your online store’s email marketing efforts. Let’s get to know some: 

1. weMail

weMail is a fantastic email marketing solution for WordPress. Setting it up is easy, and no credit card is required. With weMail, you can effortlessly create and manage email subscriber lists using versatile opt-in forms. It’s perfect for team collaboration with customizable member access.

One standout feature of weMail is its powerful segmentation capabilities. Target specific audiences and personalize campaigns for maximum impact. And guess what? It saves you time with pre-set emails like thank-you and welcome emails. 

weMail allows you to send emails using various APIs, ensuring reliable delivery. If you’re in e-commerce, you’ll love the automated emails that target specific customer segments, boosting your sales. Oh, and did I mention the extensive collection of templates for all your email needs?

But don’t just take my word for it. Customer testimonials speak volumes about their trust and satisfaction with weMail’s features and user-friendly interface. 

Key features of weMail 

• Easy WordPress Integration
• Easy Setup with No Credit Card Requirement
• Versatile Opt-in Forms for List Management
• Team Collaboration Capabilities
• Transactional Email
• Targeted Campaigns and Segmentation
• Automated Email Workflows, Including E-commerce Support
• Diverse Template Collection
• Trusted User Testimonials
• Integration with Popular Plugins
• Support for Various Email-sending APIs

To be precise, weMail makes email marketing easy for WordPress users. Give it a try and see the difference it can make for your email marketing efforts. For transactional email purpose, you can go through InboxWP for better results.

2. MailChimp 

Mailchimp is a versatile marketing platform. It empowers businesses with powerful tools to engage effectively with customers. Mailchimp simplifies the creation of personalized campaigns with an easy-to-use interface.

It seamlessly integrates with popular eCommerce platforms like Shopify and WooCommerce. Businesses can effortlessly sync online store data for targeted campaigns. Mailchimp’s Campaign Manager organizes marketing efforts across platforms. It provides comprehensive reports and predictions for optimal connection times.

A/B Testing, AI Content Optimizer, and Transactional Emails refine campaigns based on real-time insights. Mailchimp’s automation features, including the Customer Journey Builder, save time and boost productivity.

Key features of MailChimp:

• Email Campaign Customization
• User-Friendly Campaign Manager
• Easy-to-Use Web Builder
• AI Content Optimizer
• Transactional Emails
• Automation with Customer Journey Builder
• API for Proactive Development and Audience Engagement Tools
• Contact Management
• Customizable Landing Pages
• Integrations with eCommerce, CRM, Social Media, Landing Page Builders, and Analytics Tools

Beyond email marketing, Mailchimp offers tools for audience engagement, contact management, landing pages, and analytics. With platform integrations, Mailchimp is a comprehensive marketing solution for growing businesses.

3. Sender

Sender is a marketing automation platform. It helps you succeed by capturing leads and building customer loyalty. Sender simplifies the process with precision. It focuses on attracting, nurturing, and converting through email and SMS marketing. The platform automates tasks for smarter, more efficient work.

It offers features, reports, and Integration with various tools. Sender provides a user-friendly dashboard for acquiring high-quality leads, boosting sales, and maximizing revenue. It excels in audience segmentation for tailored messages.

Key Feature: 

• Lead Capture
• Customer Loyalty Building
• Automation & Task Automation
• Email & SMS Marketing
• User Friendly Dashboard
• Lead Acquisition, Sales Boost & Revenue Maximization
• Segmentation
• Tool Integration
• 24/7 Support

Sender is a trusted choice for businesses worldwide and more than 180,000+ companies. It is recognized for high performance. Users love Sender for its exceptional service.

4. Notify Visitors

NotifyVisitors is a game-changer in customer engagement. Trusted by over 6,000 businesses, it offers a comprehensive software suite with dynamic tools like email marketing, SMS services, WhatsApp outreach, push notifications, popups, signup forms, and targeted ads. 

AI-driven capabilities personalize campaigns and timing across communication channels. Intelligent marketing segmentation enhances precision, and automation drives conversions. Personalized connections foster loyalty. Lead generation and feedback collection are very useful. 

It integrates easily with eCommerce platforms. Positive ratings and reviews make it a reliable tool for enhancing customer engagement and driving sales.

Key Features

• Multi-Channel Engagement
• AI-Powered Capabilities
• Smart Segmentation
• Automated Conversion Campaigns
• Personalized Connection
• Lead Generation
• Feedback Collection
• Easy to manage eCommerce Integration

The customizable tools of NotifyVisitors offer a wide range of features, including email, SMS, WhatsApp outreach, push notifications, and popups.

It’s Integration with eCommerce platforms has made it a perfect solution to boost sales and strengthen customer relationships. 

5. Omnisend

One of the top WooCommerce email marketing plugins is Omnisend. It’s an eCommerce-specific platform that helps merchants send relevant messages via email, SMS, and push notifications. With Omnisend, you can easily build emails, popups, and SMS messages using intuitive builders and pre-built templates.

The best part is the automation workflow, which allows you to automatically set up trigger rules for sending messages to customers. For example, if customers abandon their cart or sign up for your newsletter, they’ll receive your messages automatically.

What’s more, Omnisend offers a direct, one-click integration for WooCommerce stores, making it quick and easy to get started on your store.

Key Features

• Drag-and-drop Email Builder
• Email Segmentation
• Automation Workflows
• A/B Email Campaign Testing
• SMS Marketing Integration
• Push Notifications Integration
• Advanced Reporting
• Mobile-Optimized WooCommerce Popups

Omnisend, a premier WooCommerce plugin, streamlines merchant communication with its intuitive builders and automation workflows. Direct WooCommerce integration ensures quick setup for personalized emails, popups, and SMS, all backed by advanced reporting.

7. Hubspot

HubSpot is a highly recommended tool for email marketing and customer engagement. It offers a comprehensive marketing and sales platform with various features to help businesses grow and maintain customer relationships. 

From email, SMS, and push notifications to automation workflows, HubSpot equips businesses to reach customers promptly and personally.

Automation triggers can be set up based on customer behavior, like cart abandonment or newsletter signup. This ensures that your messages reach customers at the right moments.

Key Features of Hubspot

• Editor for landing pages
• Testing and analytics for A/B comparisons
• Forms for signups and popups
• Simple segmentation for email
• Integration with CRM, chat, and chatbots

HubSpot easily integrates with WooCommerce. It makes it an accessible solution for eCommerce businesses.

8. MailerLite

MailerLite is a user-friendly digital marketing platform. It helps businesses grow their audience and revenue. You can use it for email marketing, automations, landing pages, signup forms, and websites. 

MailerLite has won awards for its 24/7 support. It integrates easily with other web apps and offers customizable templates. Over 1.4 million customers worldwide love its simplicity and reliability.

Key Features

• Email Marketing Automation Facilities
• 24/7 Support 
• Integration and Compatible Templates
• User-Friendly Landing Page and SignUp forms 

MailerLite is easy to use for any size of business owners. Its Integration will help WooCommerce businesses scale their marketing area to a wider audience. 

8. AutomateWoo

AutomateWoo is a top WooCommerce email plugin. It helps WordPress eCommerce businesses convert and retain customers with automated marketing tools. 

It has pre-built templates for easy email marketing. It offers automation workflows like abandoned carts, product reviews, upsells, etc. 

Key Features:

• Comprehensive automation workflows
• Robust segmentation and personalization capabilities
• SMS notifications
• Multiple small tools

AutomateWoo offers a good user experience for WooCommerce businesses.

9. AWeber 

AWeber helps WooCommerce stores with automated emails and other email marketing tools. It has lots of ready-to-use email templates. 

AWeber also has important features like dividing your audience, testing emails, and automating workflows.

Key Features

• Pre-made email & newsletter templates: Collection of 600+
• Pro Email Designer
• User-friendly segmentation
• Automated workflows

AWeber stands as a valuable asset for WooCommerce businesses. The vast number of features ensures a comprehensive email marketing experience.

Some Best Practices for Efficient Email Marketing for WooCommerce Business

After selecting your preferred tool for WooCommerce email marketing, focus on a straightforward plan to ensure the success of your campaign. Let’s discuss shortly:

a. Segment Your Email List

Tailoring your messaging to different audience segments can improve engagement rates. Segments can be based on purchase history, site activity, and geographic location. For building an email list, you can learn about the best email list building tools.

b. Personalize Your Emails

Personalization goes beyond using a customer’s name in the subject line. Based on your segmentation, craft content relevant to each recipient. 

This could mean sending product recommendations based on past purchases or offering discounts on items they’ve viewed but have yet to buy.

c. Use A/B Testing

Experiment with different subject lines, email designs, and content to discover what resonates best with your audience. The more you test, the better your future campaigns will be.

d. Automate Email Campaigns

Use automation tools to send targeted messages at the right time. For instance, set up automated emails to remind customers of abandoned shopping carts or send emails to new subscribers.

e. Optimize for Mobile

Ensure that your emails are mobile-friendly. Many of your audience will be reading your emails on their smartphones. So, it’s crucial that your content looks good and works well on smaller screens.

f. Track and Analyze Performance

Keep an eye on key performance indicators (KPIs) like open rates, click-through rates, and conversion rates. Use these insights to refine and improve your email marketing strategy.

Conclusion

We have discussed some crucial WooCommerce email marketing plugins and tools. We’ve explored their key features and functionalities. Now, the ultimate decision is in your hands. Your tool selection may vary based on your strategy and plan, tailoring your choices to suit your unique needs and objectives. 

Enjoy Emailing! Enjoy WooCommerce!