Tag: email copywriting tips

7 Email Copy Characteristics You Need to Know

7 Email Copy Characteristics You Should Know to Write Winning Emails

The average open rate of global emails is merely 18%. According to SmartInsights, the number is even lesser, 16.97%. Despite this, email marketing is considered the most effective marketing channel. The ROI talks, which is better (a stunning $38 for $1 spent) than any other medium. The main reason for its success rate is that […]