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Social media was on the rise ten years ago. And, email was dominating in regard to business communication. So, your question was yet to be asked then, ‘which one is a better marketing channel compared to each other?’ But today, the email marketing vs social media marketing debate is a reality. Right now, there are … Read more
The perfect way to send updates regarding your business, products, and services is by sending email newsletters. There are many marketing techniques available that will help in establishing a relationship with your customers. However, none can match the influence of email marketing. Imagine sliding into someone’s inbox which isn’t rude or isn’t invading any private … Read more
You can hardly find anyone who runs an eCommerce business without having email marketing strategies. Email is one of the most affordable marketing channels. Therefore, it has considerably the best ROI rate. Though, having only an email marketing tool can’t ensure a higher conversion or retention rate. Why? Because most of us don’t know how … Read more
If you’re struggling to get the benefits from your current digital marketing strategies, then it’s high time that you should reinvent your marketing strategies right now.
Email marketing is an age-old marketing channel. Isn’t the sentence is a cliched one? But sometimes we all get along with cliché. Even at the beginning of the 21st century, marketers believed it was. Though, most successful business owners were happy to use email marketing as a powerful marketing weapon. And, more and more people … Read more
As an online business owner, you may already know the importance of email marketing for business growth. But, success in business growth not only depends on email marketing but also depends on proper subscription management. Both these marketing strategies will generate leads that will eventually become profitable customers. However, some online business researchers think that … Read more
Are you already sending video emails to your subscribers? If not, this is the best time. Throughout the last decade, video remains one of the most dominating sources of entertainment in our daily life. Cisco claimed that “online videos will make up more than 82% of all consumer internet traffic by 2022, which is 15 … Read more
The popularity of email marketing has been always on the rise. The post-pandemic era makes it even more relevant. What makes it an undeniable marketing channel, also brings a horde of new challenges. As everyone wants their email campaigns to bring acquisition, retention, and revenue. Over 105 billion emails are sent everyday and the number … Read more
Let’s admit it. We all want to treat our customers better than our competitors. But the irony is very few of us know the right way to do that job. As a result, we fail to get our customers back after their first visit or even after their first conversion. It is anywhere from five to … Read more
Customers may come and go in your business. But if you want it to flourish and be successful, you need a loyal customer base. We will explain things later on. For now, you can get along with the stats given below. 60% of loyal customers will buy more often from their preferred companies. InMoment Loyal … Read more
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