Author: Abdullah Al Nayeem

What is Email CTR and How to Improve It

What is Email CTR and How to Improve It (Plus Best Practices)

Let’s say, you launched a campaign and chose email as the key channel to promote it. But in the end, you noticed that very few of your target audience reached your campaign and convert. Why did it happen? The answer is low email CTR. Now, you might be wondering what is the reason behind the […]

Newsletter Landing Page Ultimate Guide

Newsletter Landing Page – The Ultimate Guide You Should Follow in 2023

Do you want to generate more leads and stay connected with your target audience? Sending newsletters from time to time is one of the smartest ways to do so. But how could you let people subscribe to your newsletter in the first place? The newsletter landing page comes into play in this case. You can […]

How Can Email Marketing Fuel Your Overall Inbound Strategy

How Can Email Marketing Fuel Your Overall Inbound Strategy (Tips and Tools)

The practice of email marketing has begun in 1978, thanks to Gary Thuerk of Digital Equipment Corp who sent emails to 400 recipients for promoting their company’s computers. In the next years, it just became more and more popular. And at present, it is one of the most popular and effective marketing strategies, being practiced […]

Email Marketing and Subscription Management in 2022

Email Marketing and Subscription Management in 2023 – One-Stop or Independent Solution to Choose for Your Business

Do you want to boost your marketing efforts within your current budget and strategy? Then, you should consider pairing your email marketing activities with subscription management instead of implementing them separately. With email marketing, you can build relationships with your target audiences while promoting your brand and product. And subscription management lets you manage and […]

What is Audience Segmentation

What is Audience Segmentation – A Step by Step Guide to Increase Your Email Conversions [Plus Best Practices]

The application of audience segmentation is vast, covering various sectors, including research, development, and business. It’s a very common and useful technique among digital marketers, particularly those who are involved in email marketing. About 333 billion emails are being sent and received every day globally. A large number of them are marketing emails. But the […]