The practice of email marketing began in 1978, thanks to Gary Thuerk of Digital Equipment Corp who sent emails to 400 recipients for promoting their company’s computers. In the next years, it just became more and more popular. At present, it is one of the most popular and effective marketing strategies, being practiced in almost … Read more
Do you want to boost your marketing efforts within your current budget and strategy? Then, you should consider pairing your email marketing activities with subscription management instead of implementing them separately. With email marketing, you can build relationships with your target audiences while promoting your brand and product. Subscription management lets you manage and communicate … Read more
The concept of content marketing is an inexpensive yet effective tactic to extend brand awareness about your business. This technique can even allow you to generate leads and construct credibility to your fanbase or among opportunities. However, do you assume content marketing needs to be mixed with influencer advertising and marketing? Well, content marketing and influencer marketing are supplementary to each other and in fact, they often go hand in hand. … Read more
In the previous installment of this post, we have learned about some particular and common reasons why your email goes to spam and how to stop email from going to spam. In this continuation of the previous post, we will know some more obvious reasons for the email going to spam and some basic ways … Read more
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