Let’s say, you launched a campaign and chose email as the key channel to promote it. But in the end, you noticed that very few of your target audience reached your campaign and converted. Why did it happen? The answer is low email CTR. Now, you might be wondering what is the reason behind the … Read more
Today’s commercial world has been more competitive than ever before. Suppose, the marketing team has brought you a good number of subscribers this month. Yet, you can only celebrate when you know the number of people stays with your business or come again to buy. Customers have more options today. They can easily find out … Read more
Newsletters are one of the best ways to grow your website visitors. You can create an email list of interested people and send newsletters to keep them engaged with your website and business activities. Therefore, if you have a WordPress site, using a newsletter plugin would be the most viable solution in this regard. In … Read more
Do you want to generate more leads and stay connected with your target audience? Sending newsletters from time to time is one of the smartest ways to do so. But how could you let people subscribe to your newsletter in the first place? The newsletter landing page comes into play in this case. You can … Read more
Social media is storming the digital marketing arena for the last few years. The age of TVCs is almost gone, but you are always in the loop of advertisements in between your web browsing, newsfeed, YouTube videos, or Facebook Watch. According to Forbes, the US people are exposed to 4000 to 10000 ads every day. … Read more
If you are an IT farm or digital marketing agency, you might be offering services like web hosting, design, development, maintenance, SEO, and social media marketing. Many of these services are project-based (i.e. design, and development). This means you need to look for new clients every month to continue revenue generation. But there are some … Read more
The practice of email marketing began in 1978, thanks to Gary Thuerk of Digital Equipment Corp who sent emails to 400 recipients for promoting their company’s computers. In the next years, it just became more and more popular. At present, it is one of the most popular and effective marketing strategies, being practiced in almost … Read more
Do you want to boost your marketing efforts within your current budget and strategy? Then, you should consider pairing your email marketing activities with subscription management instead of implementing them separately. With email marketing, you can build relationships with your target audiences while promoting your brand and product. Subscription management lets you manage and communicate … Read more
The journey from lead to loyal customer is not that straight. An email marketer has to work rigidly to create a customer base from scratch. It’s hard to keep your customers’ attention with email for any product or service. You will also need to think about the drastic changes in customer behavior in this COVID … Read more
If you own a website or have been on the web quite for a long time, you must have heard of email blasting at least once. Through an email blast, you can send a message to numerous recipients at the same time. It has been in the market for over 40 years since its first … Read more
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