If you are searching for a MailPoet alternative, this blog is for you. MailPoet is a remarkable email marketing tool for WordPress. Though it’s quite impossible for any platform to please everyone. So, despite the useful features offered by the tool, people often want to switch. Some common reasons behind searching for an alternative would … Read more
To measure success, email marketers always depend on the open rate and click rate. Also, there are email KPIs like CTOR (open-to-click rate), unsubscribe rate, bounce rate, conversion rate, etc. Industry experts often debate over their individual preferences. Evidently, the most likely debate is about open rate vs click rate. You may also find it … Read more
When Anthony Liccione said “They say, timing is everything”, he wasn’t wrong. Time plays an important factor in both your personal and professional life. If you fail to launch your campaign in time, then there is a big chance that you will lose out on profits. The same goes for your emails. If you don’t … Read more
Double opt-in is a great way to build quality email lists and improve your email deliverability rate. Despite a never-ending debate, using double opt-in remains a popular global practice. Some marketers believe the double opt-in process can help you collect the best leads with the most possibilities of conversion. On the other hand, there are … Read more
Email marketing is the coolest yet cheapest way to connect with customers directly. By just hitting the common people in the right mindset you can earn huge revenue. In 2020, e-mail marketing revenue stood at 7.5 billion U.S. dollars, and by 2023, this figure is set to cross the 10-billion-dollar threshold. Statista A customer-responsive email … Read more
Your inbox receives tons of email newsletters every day. It’s good for you (not for everyone concerned though) to open a few of them. But you attract (most likely click) only to those that give a solid first impression. So, what makes a newsletter’s first impression after they got opened? Obviously, it’s the newsletter header … Read more
Email subscription is a way visitors allow a website to send messages, updates, newsletters, and promotional offers straight to their email addresses. This is the heart of any email marketing campaign today. It enables an organization to grow the list of qualified leads and strategy build-up. Yet there are many organizations that do not have … Read more
Are you not getting the desired results out of email marketing? One major problem should be lying in email segmentation if you look closely. Failing to send the right email to the right subscribers only gets you a low open rate, CTR, and conversion. So, what should be the best way in such cases? You … Read more
Let’s say, you launched a campaign and chose email as the key channel to promote it. But in the end, you noticed that very few of your target audience reached your campaign and converted. Why did it happen? The answer is low email CTR. Now, you might be wondering what is the reason behind the … Read more
Today’s commercial world has been more competitive than ever before. Suppose, the marketing team has brought you a good number of subscribers this month. Yet, you can only celebrate when you know the number of people stays with your business or come again to buy. Customers have more options today. They can easily find out … Read more
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