7 Best Email Automation Tools for WooCommerce

Think about making a $1 investment and earning $36 in return, which is an incredible 3,600% ROI. It sounds like a gambling scene from D’Caprio’s movie, but this is the average return on investment for email marketing.

These striking figures highlight email marketing’s undeniable effectiveness in the current digital environment. Nevertheless, with so many options on the market, it can be challenging to choose the ideal email marketing platform for your WooCommerce store’s unique needs.

So, we will put the top email automation tools for WooCommerce under the lens so you can make the best choice possible and optimize your store’s potential.

Why Default WooCommerce Emails Are Not Enough

WooCommerce’s built-in emails are used to send order confirmations and shipping updates. However, they are just basic features for growing an online store. They offer limited customization. This means you can only change colors, logos, and some text. You need additional WordPress plugins to include fully branded designs, upsells, or product recommendations.

Another big issue is deliverability. Since WooCommerce uses PHP mail, many emails end up in spam folders or don’t reach customers. Plus, there’s no tracking to see if your emails are opened or clicked.

Beyond that, WooCommerce emails lack automation and marketing features. You can’t send abandoned cart reminders, welcome sequences, or personalized offers based on customer behavior. There is no segmentation based on interaction or past purchases; all customers receive the same emails. 

Additionally, there are no statistics or A/B testing. So, it is impossible to know which emails generate the most revenue. Therefore, an email automation system is a must for significant eCommerce growth.

Essential Features to Look for in a WooCommerce Email Automation Tool

To get the most out of email automation for WooCommerce, you need a tool that optimizes your marketing efforts, boosts sales, and improves customer engagement. When selecting a WooCommerce email marketing automation solution, remember that not all tools provide the same advantages.

Uninterrupted Connection with WooCommerce: The best email automation service must synchronize client information, order histories, and product details in real-time to send automated, timely emails.

Advanced Automation System: Effective email automation for WooCommerce encourages conversions by supporting abandoned cart recovery, post-purchase follow-ups, and product suggestions.

Customization and Customer Targeting:

Your WooCommerce email marketing automation technology should be able to customize emails according to the recipient’s preferences, past purchases, and behavior.

User-Friendly Templates & Interface: A WordPress plugin with drag-and-drop email templates simplifies creating high-converting emails and provides mobile-responsive templates that complement your store.

Better Compliance & Deliverability: To avoid ending up in the spam folder, a top-notch WooCommerce email marketing automation tool should enable email authentication (SPF, DKIM, DMARC).

Testing and Performance Analytics: The best email automation for WooCommerce incorporates analytics to track open rates, click-through rates, and sales from emails, as well as A/B testing to test out subject lines and content.

Flexible Pricing & Scalability: You should be able to choose the WooCommerce automated follow-up email platform that best suits your needs. Some charge by the number of subscribers, while others charge by the number of emails sent.

Top Email Automation Tools for WooCommerce

Investing in the best email automation tools for WooCommerce can significantly impact your ability to increase sales, recover abandoned carts, and interact with consumers. But what is best for everyone may not be the best for you. Despite the abundance of solutions available, we have listed the top email automation tools for your WooCommerce so that you can compare and know which one suits your business.

1. weMail

WeMail is a complete email marketing solution designed just for WooCommerce and WordPress users. As a store owner, you can control email campaigns straight from the WordPress dashboard with weMail.

Strong Automation Processes: weMail provides a drag-and-drop builder to create smooth automated workflows. You can create customized sequences for order confirmations, abandoned cart alerts, onboarding, welcome emails, and more. weMail ensures accurate targeting by automatically adding or removing contacts from lists.

Triggers Based on Behavior for Increased Involvement: With weMail, you can send emails in response to user actions such as purchases, cart abandonments, or sign-ups. This guarantees that clients receive messages timely, enhancing engagement and boosting conversions.

Several Places to Start for Optimal Workflow: weMail permits many entry points within a single workflow, opposite to the conventional automation systems. This simplifies automated procedures for various audience segments and reduces the need for redundant activities.

Conditional Logic for Enhanced Personalization: weMail uses If/Else conditions to customize customer interactions according to user activity. Email triggers, actions, and delays guarantee a customized experience, increasing user retention and engagement.

Comprehensive Monitoring & Insights: weMail offers comprehensive statistics that track conversions, click-through rates, and open rates. These insights aid in improving campaign performance and improving your email automation techniques.

Time-efficient and expandable: weMail ensures timely communication while allowing businesses to concentrate on expansion by automating monotonous operations. weMail claims to grow with your business, regardless of how big or small your WooCommerce store is.

Pricing:

• Free Plan: Includes basic features suitable for startups with up to 3000 subscribers
• Premium Plans: Start at $15 per month with unlimited subscribers. For the yearly plan, it will cost you $12.5 per month.

2. Omnisend

Omnisend is a good choice for WooCommerce email marketing automation, especially if you are looking for an omnichannel approach. It incorporates web push alerts and SMS to email to keep your audience interested on several platforms. This increases the chance of conversion because it lets you follow up with a text message or a push notification in addition to sending an email when a consumer abandons their cart.

Pre-existing Workflows for Set-and-Forget Activation: Omnisend creates an extensive platform of fully ready automation workflows, giving a powerhouse for businesses to spend more on sales without lifting a finger to set up the manual effort, such as Welcome Series, Cart & Product Abandonment, Order & Shipping Confirmations, and Cross-Sell Campaigns. 

Advanced Personalization & Optimization: Omnisend brings powerful personalization and optimization features like Conditional Content Blocks and A/B Testing. 

Automation Splits: Create several paths of messaging based on customer action, ensuring the right audience receives the appropriate message.

Insights & Reports Based on Data: By using the inbuilt reporting tools, Omnisend can provide a clear picture of sales, engagement, and conversions regarding workflow fine-tuning. In addition to the regular outcome results, advanced analytics show outstanding automated tools and how to adjust them to the strategy. 

Slightly less than Klaviyo, Omnisend now offers very competitive price plans for complete email and SMS automation. 

Pricing:

• Free plan available for up to 250 contacts
• Standard plan: Starts at $11.20 per month with 500 contacts
• Pro plan: Starts at $41.30 per month with 2500 contacts

3. Klaviyo

One of the strongest contenders on this list is Klaviyo, for its sophisticated reporting system and AI-driven capabilities. It claims to improve your email marketing efforts by offering comprehensive performance information and simplifying data-driven decision-making to automate emails. Klaviyo AI also claims that their approach can accelerate the engagement and growth of your company.

Advanced Automation Works: Over 60 built-in automation flows are supported by Klaviyo, for example, welcome emails, reminders for cart abandonment, order confirmation, and follow-up after purchase. 

AI-Detected Personalization and Insights: Hyper-personalized emails can be sent by businesses with the help of advanced predictive analytics via Klaviyo’s AI. It has product recommendations, A/B testing, and dynamic segmentation features, ensuring that the right message reaches the right audience at the perfect time. 

Perfect Integration with Scalability: Klaviyo connects with over 350 integrations, allowing it to fetch real-time and historical profiles and improve target optimization. Using Klaviyo’s automation, one-size-fits-all for the eCommerce store and even the large-scale business fits the profile of requirement, so you can be assured of efficiency and scalability.

Time Optimized Email Delivery and Engagement: Klaviyo finds the best times to send different email categories based on its understanding of customer behavior. It optimizes open rates and engagement. It also helps prevent sending extra communication to recipients recently contacted while delivering priority emails to ensure they are as effective as possible.

High-Converting Templates: Design templates for email communications are made simple with customizable templates above 100 in Klaviyo’s library. Reusable sections, mobile optimization, and custom HTML/CSS take businesses through the process of easily creating very professional and beautifully high-converting emails.

Pricing:

• The Free Plan includes 500 monthly email sends and 150 SMS/MMS credits. Available for up to 250 active profiles.
• Email Plan starts at $45/month and includes 15,000 emails with advanced features. 

4. Mailchimp

This is one of the most appreciated automated emailing platforms for WooCommerce. It promises an all-around functional ability to optimize email marketing activities. Mailchimp is famous for its flexible and simplified applicability and mostly for its pledge to use the entire automated workflow to send appropriate messages to clients. Your store will thus benefit from the engagement conversions it provides.

Automation of the Entire Customer Journey: With Customer Journey Builder, WooCommerce stores can customize their multistep automation workflows so that they can change depending on customer behavior. This may be sending a welcome email to a new subscriber, following up with someone who abandoned a cart, or rewarding a loyal customer. According to Mailchimp, stores connected to users gain 7x the orders compared to bulk messages due to automated emails.

Triggers for Emails Based on Data: MailChimp’s automation allows businesses to react to customer behavior in real time based on behavioral triggers. For instance, if a customer is visiting the site and browsing through a specific product, an email can be triggered as a follow-up with complementary recommendations. Integrations with accounts like Shopify allow businesses to use their audience data for improved promotional campaigns. 

Cut Back on Journey Time with Pre-Built Interactions: For those looking for some help to get started, Mailchimp has over 100 pre-built automation journeys encompassing everything from welcome sequences to post-purchase interactions. These templates allow easy entry to automated campaigns with minimal setups. 

Increase Engagement & Revenue: Customer Journey Builder automated emails drive a 127% rise in click rates. This shows a significant impact. Also, Mailchimp recommends subject lines and send times using AI to optimize opening rates and conversions.

Pricing:

• Premium: $350/month for 10,000 contacts.
• Standard: $20/month for 500 contacts.
• Essentials: $13/month for 500 contacts (limited reporting, up to 4 automated journey points, and 24/7 email & chat support).
• Free Plan: $0/month, limited to 500 contacts (email support for the first 30 days, restricted reporting, and no automation features).

Read more: 8+ Best Mailchimp Alternatives for Your Business (Expert Pick)

5. Constant Contact

Constant Contact is another popular name in the WooCommerce email automation market. Businesses looking to integrate social media, SMS, and email marketing into one platform are more aligned with this. It sets up campaigns for both novice and seasoned marketers with its intuitive UI and pre-made templates.

Workflow Fully Automated and Smart: The ready-made fixes are preset. Choose the pre-built automation template. Add the SMS messages and/or emails, and let the automation run. You could trigger an email based, for example, on spontaneous engagements, purchases, or sign-ups.

Customized, Timely Messaging: Constant Contact creates journeys for you through the customized email message that will depend on the applications and various interests of the audience- their welcome messages, birthday messages, or even follow-ups are automated, making them feel personal.

Seamless Integration for Smarter Marketing: For abandoned cart emails or purchase confirmation, connect your E-commerce platform with your business network. New subscribers from your Facebook Lead Ads can enter an automated welcome message by adding them into your system. With tagging and segmenting contacts, targeting the right audience can take place without having to rummage through lists.

Grow Your Business with Less Effort: You will finally have time for growing your business while you retain and increase revenue from customers. Constant Contact will automate the boring, repetitive work for you. It is simple and easy to use to make staying connected with your audience- instead of hours of doing manual email marketing- great.

Pricing: 

• Lite Plan: Starts at $12/month. Includes essential email and social marketing tools.
• Standard Plan: Starts at $35/month. Provides enhanced marketing features to drive customer engagement.
• Premium Plan: Starts at $80/month. Comes with advanced automation, segmentation, and high-level growth tools.

6. AutomateWoo

AutomateWoo is a complete-featured email automation tool built to help WooCommerce store owners increase sales, retain customers, and facilitate marketing. The flexible customization workflow ensures that AutomateWoo sends your emails to customers at just the right moment, helping to grow your store with the least effort from you. 

Follow-Up Emails: After the purchase of certain products by customers, follow-up emails shall be sent automatically. These emails can ask for reviews, suggest related products, or provide specials that will entice customers into making repeat purchases.

Cart Recovery: Recover lost sales by giving automated reminders to customers who leave something in their cart. It will encourage customers to complete the purchase with follow-ups, almost automatically increasing your conversion rate.

Win Back Inactive Customers: Send personalized emails with special discounts and product recommendations to engage inactive customers who have not shopped within a certain period.

Subscription & Payment Management: AutomateWoo helps avoid failed payments by sending notifications to customers whose saved cards may be expiring. This automates email reminders for subscription renewals, payment failures, and status updates.

Pricing:

• For a one-year subscription, you have to pay $159. That means $13.25 per month
• For a 2-year subscription, the price will be $254 after discount

7. HubSpot

HubSpot email automation tools have made it easy for anyone to create, personalize, and optimize email marketing campaigns, with no need for designers or IT. A drag-and-drop email editor coupled with AI enhancements allows marketers to work more conveniently and engage better.

AI-Generated Subject Lines and Copy: With the help of HubSpot’s AI tools, compelling subject lines and email body content are crafted. Marketers can generate email copy by simple prompts, rewrite, or simply change the tone of the writing. AI-powered messaging insights refine performance by analyzing delivery and engagement.

Email Personalization and Automated Follow-Ups: HubSpot enables deep personalization using CRM data, allowing marketers to personalize emails based on the contact’s name, company name, lifecycle stage, etc. Automated workflows can trigger a follow-up action, for instance, if the recipient opens an email, clicks a link, or bounces, ensuring timely and relevant engagement.

Pre-Built Templates and Drag-and-Drop Editor: You can send professional emails with Hubspot’s email templates that are optimized for any device. Also, its editor requires no training; dragging and dropping makes customizing layouts, calls to action (CTAs), and branding elements a breeze.

A/B Testing and Analytics: HubSpot provides the chance for A/B testing and deep analytics into the performance of emails so that email strategy can be tweaked to generate more opens or conversions down the road.

Automated Email Workflows: Post-send actions are streamlined via HubSpot’s automation workflows. These simple sequences maintain engagement by nurturing leads, onboarding customers, and re-engaging inactive subscribers. It saves time and maximizes efficiency in the process.

Pricing:

• Free Tools: $0/month (up to 2 users) with tools for marketing, sales, service, content, operations, and commerce.  
• Marketing Hub Starter: From $15/month per seat. This provides 1,000 marketing contacts, email marketing, live chat, and automation.  
• Marketing Hub Professional: Starting at $800/month (3 seats included). This includes automation, lead scoring, social media, and dynamic personalization ($3,000 onboarding fee).  
• Marketing Hub Enterprise: Starts from $3,600/month (5 seats included) for advanced marketing automation, scalability, and customization.

Which Email Automation Tool Is Right for Your WooCommerce Store?

Even though systems like Klaviyo and Omnisend have extensive functionality, their cost is very high. Despite being user-friendly for beginners, MailChimp and Constant Contact lack advanced automation and cost-effective scalability.

weMail is unique in that it provides enterprise-level email marketing capabilities, such as A/B testing, comprehensive analytics, and automation, with minimal spending. weMail guarantees affordable, high-performing email marketing that is customized for your expansion, regardless of whether you are a startup that is expanding or an established WooCommerce store.

Final Thoughts

An email automation tool for WooCommerce can make or break your store’s growth and reputation. We’ve examined the leading email automation platforms, stressing their advantages, costs, and best applications. weMail stands out among them. It distinguishes itself with smooth WooCommerce integration, advanced automation, and affordable prices, even if the rest of them provide strong functionality. With the correct platform, take the next step now and realize the full potential of WooCommerce email marketing automation.