Month: September 2021

ultimate guide to b2b email marketing (b2b email marketing best practices)

Top 9 B2B Email Marketing Best Practices to Boost Your Sales

Do you get confused between B2C and B2B email marketing? Well, when a business wants to get the attention of their potential or regular customers through emails we called it B2C email marketing.  So, the definition of B2B email marketing is, when a business uses email marketing to send email campaigns to professionals or businesses […]

How to use customer testimonials in your emails

How to Use Customer Testimonials in Your Emails (with examples)

People love reviews. And good customer testimonials are what make more customers. Almost 95% of people read reviews before making a purchase. However, when everyone knows that leveraging testimonials can boost up your sales, why does every company never get the same results? The answer is simple. You can’t apply a success rule randomly. Companies […]

7 Email Copy Characteristics You Need to Know

7 Email Copy Characteristics You Should Know to Write Winning Emails

The average open rate of global emails is merely 18%. According to SmartInsights, the number is even lesser, 16.97%. Despite this, email marketing is considered the most effective marketing channel. The ROI talks, which is better (a stunning $38 for $1 spent) than any other medium. The main reason for its success rate is that […]