Top 9 B2B Email Marketing Best Practices to Boost Your Sales
Do you get confused between B2C and B2B email marketing? Well, when a business wants to get the attention of their potential or regular customers through emails we called it B2C email marketing. So, the definition of B2B email marketing is, when a business uses email marketing to send email campaigns to professionals or businesses […]
How to Use Customer Testimonials in Your Emails (with examples)
People love reviews. And good customer testimonials are what make more customers. Almost 95% of people read reviews before making a purchase. However, when everyone knows that leveraging testimonials can boost up your sales, why does every company never get the same results? The answer is simple. You can’t apply a success rule randomly. Companies […]
7 Email Copy Characteristics You Should Know to Write Winning Emails
The average open rate of global emails is merely 18%. According to SmartInsights, the number is even lesser, 16.97%. Despite this, email marketing is considered the most effective marketing channel. The ROI talks, which is better (a stunning $38 for $1 spent) than any other medium. The main reason for its success rate is that […]
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