The practice of email marketing began in 1978, thanks to Gary Thuerk of Digital Equipment Corp who sent emails to 400 recipients for promoting their company’s computers. In the next years, it just became more and more popular. At present, it is one of the most popular and effective marketing strategies, being practiced in almost … Read more
Do you want to boost your marketing efforts within your current budget and strategy? Then, you should consider pairing your email marketing activities with subscription management instead of implementing them separately. With email marketing, you can build relationships with your target audiences while promoting your brand and product. Subscription management lets you manage and communicate … Read more
The journey from lead to loyal customer is not that straight. An email marketer has to work rigidly to create a customer base from scratch. It’s hard to keep your customers’ attention with email for any product or service. You will also need to think about the drastic changes in customer behavior in this COVID … Read more
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