Month: June 2020

Dynamic Content in email marketing

How Dynamic Email Content Works and Increase Your User Engagement

Personalization becomes the key to every marketing aspect. The same goes for email marketing. Applying dynamic email content can increase your email engagement and retention nonetheless. While creating emails, marketers always focus on these informations – Name, gender, etc Location Race Professional information Financial status Personal preferences Previous purchases Customer lifecycle or style Behavior All […]

Make Accessible Emails To Your Audience In 7 Easy Steps (Tips & Tricks)

As an email marketer, you must confirm your emails are sent flawlessly and accessible to all devices of your subscribers. This is how you can figure out your email performance and analyze it for further initiatives But unfortunately, it’s true that sometimes your emails may not able to reach everyone in your subscriber list. Or […]

Email Harvesting

Email Harvesting: Everything You Need to Know About It

Each day we deal with a significant number of emails. Though there are some renowned social media to communicate, still email is the first choice for formal, business, and academic purposes. But, the problem starts when we get any annoying or unwanted emails. Do you know why we get these annoying emails? Maybe, we somehow […]

buyer persona for email marketing

How To Create a Buyer Persona For Email Marketing

Are you familiar with buyer persona? They are a bunch of fictional entities that build upon your actual customer demographics and activities.  Feel no doubt about it. Customer data are one of the most crucial things in marketing. How you collect them and utilize them determines the success of your email marketing campaigns too.  Segmenting […]

Gifs in email marketing

How to Use GIFs in Email Marketing to Boost Your Open Rates and Clicks

A certain time ago GIFs were used for silly or fun purposes on the internet. Today, GIFs are still funny but besides that, they are now widely used in effective communication and it’s proved. Thus, for advancing your CTR (Click Through Rate) and open rate, GIFs in email marketing can be a smart move. If […]