Category: Email Marketing

Dynamic Content in email marketing

How Dynamic Email Content Works and Increase Your User Engagement

Personalization becomes the key to every marketing aspect. The same goes for email marketing. Applying dynamic email content can increase your email engagement and retention nonetheless. While creating emails, marketers always focus on these informations – Name, gender, etc Location Race Professional information Financial status Personal preferences Previous purchases Customer lifecycle or style Behavior All […]

Make Accessible Emails To Your Audience In 7 Easy Steps (Tips & Tricks)

As an email marketer, you must confirm your emails are sent flawlessly and accessible to all devices of your subscribers. This is how you can figure out your email performance and analyze it for further initiatives But unfortunately, it’s true that sometimes your emails may not able to reach everyone in your subscriber list. Or […]

Email Harvesting

Email Harvesting: Everything You Need to Know About It

Each day we deal with a significant number of emails. Though there are some renowned social media to communicate, still email is the first choice for formal, business, and academic purposes. But, the problem starts when we get any annoying or unwanted emails. Do you know why we get these annoying emails? Maybe, we somehow […]

buyer persona for email marketing

How To Create a Buyer Persona For Email Marketing

Are you familiar with buyer persona? They are a bunch of fictional entities that build upon your actual customer demographics and activities.  Feel no doubt about it. Customer data are one of the most crucial things in marketing. How you collect them and utilize them determines the success of your email marketing campaigns too.  Segmenting […]

email in emoji

How to Use Emoji in Email Marketing to Increase Open Rate

Isn’t this emoji reminds your daily conversation in social media? Well, in today’s world people love to express their actual feelings through visualization. Emoji is the simplest way to do that and it’s available everywhere. There are lots of emoji to assist you in communicating with your opposite person very clearly. The first journey of […]

email marketing funnel

Email Marketing Powered Funnel For Conversion

What should be your final goal as an email marketer? Is it just to create an email list or convert prospects into loyal customers? However, these two things are definitely an important part of email marketing strategies. And every email marketer along with these two strategies, s/he must follow other marketing strategies professionally. But without […]

Email Color

Email Color Choices – How They Impact Your Email Engagement & Conversions

Did you know that Black, Red, and White are the three major marketing colors? The reason is, these three colors determine other colors mixing with each other. Such as green, blue, yellow, brown, violate, purple, and more. Many companies using different colors to express their company identity. For example, Facebook uses blue all over, YouTube […]

Email-Deliverability

Email Deliverability Best Practices: Boost Your Inbox Reach in Times of Crisis

Even after the evolution of many marketing strategies and digital tactics, businesses still revolve around emails. Nearly 81% of SMBs use email marketing as their primary source to communicate with their clients. So most likely emails can be the most prominent way to stay connected with your prospects during a critical time also. Currently, many […]

How Public Relation And Email Marketing Go Hand In Hand

6+ Best Email Marketing Strategy You should Apply

290+ billion emails are sent every day. The amount is expected to reach 347 billion by 2023. More than 90% of people over the age of 15 use email. Besides that, it is pretty customizable and brings on the highest return of investment.  Unlike the paid social media ads, email has the highest visibility and open […]

new product features

Top 5 Key Strategies for Announcing New Product Features via Emails

If you are operating a business and working with products, you may often need to roll out new updates or features. Coming out with new product features is always exciting. You and your team must work hard and you are finally ready to release it all out there. Here comes the hardest part. Notify your […]