How to Use Customer Testimonials in Your Emails (with examples)
People love reviews. And good customer testimonials are what make more customers. Almost 95% of people read reviews before making a purchase. However, when everyone knows that leveraging testimonials can boost up your sales, why does every company never get the same results? The answer is simple. You can’t apply a success rule randomly. Companies […]
7 Email Copy Characteristics You Should Know to Write Winning Emails
The average open rate of global emails is merely 18%. According to SmartInsights, the number is even lesser, 16.97%. Despite this, email marketing is considered the most effective marketing channel. The ROI talks, which is better (a stunning $38 for $1 spent) than any other medium. The main reason for its success rate is that […]
11+ Best Lead Nurturing Email Examples to Increase Your Conversions
Leads are the most crucial things in your email marketing process. Though it is only the first tickle in the conversion funnel. So, collecting leads is one thing. Nurturing those leads is another. Hence the latter needs a bit more intensive care. As a dynamic marketer, you must guide your leads from beginning to conversion […]
5 Proven B2B Marketing Automation Tips to Drive Your Sales
Look at all the successful B2B brands out there. Many of them rely on B2B marketing automation today. As of 2021, 51% of companies are using marketing technologies, and more than 58% of B2B brands planning to adopt them. So, when you want to do the same, you must know your automation goals and learn […]
7 Expert Tips to Done Your Social Media Emails Right
Finding the most useful way to reach your audience is always crucial. As you need the proper combination of keys to unlock a secret box. Success in marketing is more or less follow the same process. However, email marketing remains the most powerful marketing channel, questions never stop coming out. Is it dead already? Or, […]
How Famous Brands Increase Revenue from Email Marketing Up to 305%
Generating revenue is the main goal of any business. If you look at the most successful companies, you can see a combination of several elements. Revenues come out of brand value, service, vision, and the quality of the products. Hence, all of these elements can work fruitfully under a powerful marketing framework. You need to […]
Email Marketing vs Social Media Marketing – Which One is Better for Your Business?
Social media was on the rise ten years ago. And, email was dominating in regard to business communication. So, your question was yet to be asked then, ‘which one is a better marketing channel compared to each other?’ But today, the email marketing vs social media marketing debate is a reality. Right now, there are […]
14 Digital Customer Experience Trends You Need To Know for 2024
You don’t need to exaggerate anything about the post-pandemic world. The global economy took a great hit and saw many faces of declines and falls. So, the situation demands all businesses come out of traditional marketing approaches. As a result, marketers are adapting new things and techniques. However, at one point, everyone is solely centered […]
Is Still Email Marketing Effective? Five Reasons to Believe It Is
Email marketing is an age-old marketing channel. Isn’t the sentence is a cliched one? But sometimes we all get along with cliché. Even at the beginning of the 21st century, marketers believed it was. Though, most successful business owners were happy to use email marketing as a powerful marketing weapon. And, more and more people […]
20+ Top Email Marketing Influencers You Should Know in 2024
Are you happy with your email campaigns? Or struggling to get the desired open rate, click-through, and conversions? Even if both things happened to you from time to time, what should you do? Email marketing is still the most effective marketing channel to reach people and turn them into your business. However, the sheer competitions […]
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