How to Build Loyal Customers and Convert 1st Time Audience for Lifetime
Customers may come and go in your business. But if you want it to be flourished and successful, you need a loyal customer base. We will explain the thing later on. For now, you can get along with the stats given below.
60% of loyal customers will buy more often from their preferred companies.InMoment
Loyal customers love the products or services you offer and ultimately keep believing in you. They always play an important role in any type of business development. This is why most of the organization looks for clients who tend to come again, and again. But this isn’t easy. Even in most cases, businesses failed to understand the importance of retention.
However, in this article, we are going to discover 8 smart strategies that will help you how to build loyal customers. You will also learn how to turn your audience into productive customers for the first time.
Well, let’s jump into it.
Why Loyal Customers Are Important To Your Business
It’s a challenge to improve customer loyalty and keep them buying on a regular basis. A loyal customer is a customer who conducts regular business with a company or brand.
Most of the business organization makes its customers or clients happy. Because there are many benefits to having a good relationship with customers. In fact, they spend tons of money to build valuable regular customers for lifetime business.
A 5% increase in customer retention can lead to a 25% increase in profit or more according to statistics about customer loyalty.Small Business Trends
Here some facts that show why a loyal customers very important to any business.
- Customer loyalty helps in business grow
- Increase income & revenue
- Defend against the competition
- Loyal customers create brand awareness
- Give valuable feedback
- Loyal customer buy regularly
- Repeat customers spend more during the holidays or special discount
- Loyal customers referral your products to others
The importance of having a loyal customer can not brief a single word. Because all we know, without regular loyal customers a business won’t survive.
8 Strategies You Should Follow to Build Loyal Customers
It’s not a simple matter to build a loyal audience. You have to understand so many aspects like know your customer, collect their data from different platforms, market research, deep reasoning of your competition, and more. Besides, you need to apply tricks to get the possible result.
So here we are going to share 8 proven strategies that will help you keep your customers close and create sustainable business.
1. Segment Your New Customers
Well, we all know how customers are important to us, especially new customers. Whenever you plan to convert your 1st-time customers into loyal customers, you should segment on the new customers. You try to understand every step of your customers that are associated with your business.
Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can.Gary Comer
You have to concern about the journey of your customers. You should know where they come from, how they find your products, and try to understand their whole demography.
Remember, the more you learn about your customers, the more you get the chance to convert them into real customers.
Here is a framework outline that will help you to segment your customers.
- Set your customer goals
- Divide your customers into groups of your choice
- Reach your customer segments
- Analyze your customer segments
- Create customer personas
- Pick a niche
- Review your customer portfolio
Follow them one by one can make your customer segmentation even more effective.
2. Offer Unique & Quality Products
Ask yourself a simple question.
Why do customers buy your products? Do you have any answers?
61% of people are more likely to buy from companies that deliver unique content.Contently
Think about it, like you, most of your competitors may have the same products that you offer. It is necessary to offer unique and quality products to your customers. And this is the only way to get the customers’ attention to your products. Therefore, you should create a unique selling point for your products.
If you do it successfully, it will be very for you to make a loyal customer.
Check out some tips below to insure your products quality.
- Improve your quality management system
- Build a product strategy
- Spy on your competitors
- Listen to your customers
- Frequent A/B testing of your products
After maintaining the process above, we believe you will be able to offer something your customer would love.
3. Reward Customers With Special Offers & Discount
Think from a customer’s point of view. You know that customers are always like a discount on their valuable products.
29% of customers want rewards to be more interesting.Yotpo
It is the most common and proven way to drive customers into loyal customers. If you carefully see your competitors, you find they also use this strategy to convert their customers.
Here are some popular holidays that are suitable to reward your customers by promoting special offers & discounts.
- Thanksgiving — Thursday, Nov. 26, 2020
- Black Friday — Friday, Nov. 27, 2020
- Small Business Saturday — Saturday, Nov. 28, 2020
- Cyber Monday — Monday, Nov. 30, 2020
- Giving Tuesday — Tuesday, Dec. 1, 2020
- Hanukkah — Thursday, Dec. 10 – Friday, Dec. 18, 2020
- Christmas — Friday, Dec. 25, 2020
- Kwanzaa — Saturday, Dec. 26, 2020 – Friday, Jan. 1, 2021
- New Years Eve — Thursday, Dec. 31, 2020
- New Years Day — Friday, Jan. 1, 2021
If you need a special plan for your holiday, you may consider this guideline. Here, we show you how to prepare your holiday marketing plan.
4. Improve Your Marketing Strategies
We all know the importance of marketing. That’s why everyone makes a decent budget for their business marketing. But in most cases, they don’t get the result that they are expected from their marketing campaign.
But why don’t they get it?
Let me help you to tell the reason. Day-by-day each business organization changes its marketing policy. And it is a competitive part of a business that we know everyone. That’s why you need to improve your marketing strategies.
68% of marketers stated that paid advertising is “very important” or “extremely important” to their overall marketing strategy.HubSpot
Therefore, you can apply the tips below to improve your marketing strategies-
- Understand your audience
- Target your audience
- Grow your community
- Take advantage of local directories
- Use modern marketing tools such as custom QR codes
- Improve SEO
- Use social media to engage your customers
- Run different marketing campaigns
5. Highlight Your Business on Social Media
Without social media, you can’t think for a single day. From the personal world to the business world, there is a presence of social media.
The number of global social media users is expected to reach almost 3.43 billion in 2023.Statista
In this current situation, social media is an excellent way to promote any type of business. Since most customers have connected with social platforms and using the social platform will be an easy option to get your products to your customers.
To highlight your business on social media, you should join each of the popular social channels. Besides, you must create posts on the social platform on behalf of your business. Moreover, you have to try social media marketing to gather more audience towards your products or services.
Essential social media tips for your business.
- Start with a plan
- Research the competition
- Create a social media calendar
- Decide which platforms are suitable for you
- Try to build relationships with your audiences
- Focus on quality over quantity
- Share other customer success story
To learn more about social media marketing, start reading our detailed guide on top social media content type for your business.
6. Launch Marketing Campaigns
When you plan for converting customers into potential customers first you should reach to your customers. But which is the best and easy way to reach the customers. In simple words, you have to launch a marketing campaign.
Email marketing has the highest return on investment for small businesses.Campaign Monitor
Nowadays, most business organizations launch different marketing campaigns to promote their business and drive customers towards their products services. You also apply all the different types of marketing campaigns.
Here we show some popular marketing systems.
- Social media marketing
- Digital marketing
- Content marketing
- Email marketing
- Video marketing
- Subliminal Advertising
- Affiliate marketing
In short, not go with one or two systems but try all of the above marketing systems. Even, you should apply proven tips to improve marketing strategies. Also, know how to revive your outdated marketing campaigns and always learn from your previous campaign.
7. Ask For Feedback
Asking for a feedback regarding products or business is another way to convert 1st-time audience into a loyal customer.
72% Of Consumers Say That Positive Reviews Make Them Trust A Local Business More.Bright Local
Think deeply when a new customer comes to the site and see an existing customer give positive feedback on your products or services.
Now tell what is the first impression of that new customer about your product. Impressed yeah! You are correct. Its very simple that we like those thingds that people already liked most.
So always ask for a positive from your remained customer who are happy to use your products and share this on your website or social channel to drive more loyal customers.
Some way to ask feedback form your customers.
- Open a conversation
- Ask the right person the right questions
- Offer feedback forms
- Send a personal note with thanks & greetings
8. Provide World-class Customer Service
Customer service is the first choice while you try to make a loyal customer. If you carefully listen to your customers and solve all their queries regarding products or services, you will move forward to convert any customers into potential customers.
90% of US customers share their customer service experiences with others.American Express
So make sure that you provide world-class customer support and satisfy your valuable customers. Remember, a happy customer is key to generate leads and make loyal customers.
To provide a world-class customer support, you can practice the steps below –
- Listen to your customers
- Hire the right people
- Respond to customers quickly
- Answer the phone
- Allow live chat service
- Provide simple and valid solution
For some occasion, you may not have the right solution or you need time to fixing the issue. In such cases, you should deal customers with proper courtesy and make them willingly wait for the problem to be solved in time. You can’t force some one to keep patience. But if you establish a strong relationship with customer, they will understand your approach.
Bonus: Some Best Practices for Building Trust With Your Customers
To build a loyal customer or convert a 1st-time audience into a real customer, you must earn their trust. Without building trust with them, you can not move forward. That’s why customer trust is very essential while converting them into loyal customers. Always remember customers’ happiness and trustworthiness are key to generate leads.
Here some guide that will help to build a proper relationship with your loyal customers.
- Understand Your Customer First
- Design Your Store Attractively
- Be Transparent & Authentic
- Improve Social Activity
- Listen to Your Customers
- Focus on Customer Service
- Share Feedback or Testimonial
- Offer Something Special
You can also check out this blog to learn specific about how to build trust with customers.
Customer loyalty depends on a positive relationship between customers and the company. It’s an ongoing process. And you keep working to find potential customers. Without it, you can’t survive in the competitive business world.
In this blog, we have tried to cover 8 proven tricks on how to make customers. If you closely review all the above strategies, you can understand how to build loyal customers. And you know how to convert the first-time audience to a real customer.
If you still have any queries regarding this blog, let us know in the comments section. Also, you are welcome to share your ideas about how you can create your loyal customer base. Cheers!