Email marketing become more competitive over time. Marketers can only adjust as audiences become busier, more aware of puffy marketing copy, and demanding personalized experiences. In this context, drip marketing, a new, focused application of established principles, can thrive. But what is drip marketing, exactly, and which principles is it upholding? Perhaps more importantly, does it … Read more
Customer feedback is one of the keys you need to improve your product. It will help you understand whether a product delivers proper value or not. Also, you will learn where the problem lies and solve it simultaneously. Unlike any other channel, email marketing performs remarkably well for gathering customer feedback. Well, for that, you … Read more
As an email marketer, one of your core jobs is to grow subscriber lists. As people come to an email list from the best of your efforts, they often unsubscribe. Whether it is a normal thing or not, it is alarming. So, before a bunch of leads are unsubscribed from your lists, what should be … Read more
If you are searching for a MailPoet alternative, this blog is for you. MailPoet is a remarkable email marketing tool for WordPress. Though it’s quite impossible for any platform to please everyone. So, despite the useful features offered by the tool, people often want to switch. Some common reasons behind searching for an alternative would … Read more
Do you think it’s difficult to insert links into your email body? Especially when you automate the process of sending recent published posts/blogs as a newsletter to subscribers, you cannot add any link to their title. Wouldn’t it be more amazing if you could add any link to post titles? Well, weMail brings you a … Read more
To measure success, email marketers always depend on the open rate and click rate. Also, there are email KPIs like CTOR (open-to-click rate), unsubscribe rate, bounce rate, conversion rate, etc. Industry experts often debate over their individual preferences. Evidently, the most likely debate is about open rate vs click rate. You may also find it … Read more
When Anthony Liccione said “They say, timing is everything”, he wasn’t wrong. Time plays an important factor in both your personal and professional life. If you fail to launch your campaign in time, then there is a big chance that you will lose out on profits. The same goes for your emails. If you don’t … Read more
Double opt-in is a great way to build quality email lists and improve your email deliverability rate. Despite a never-ending debate, using double opt-in remains a popular global practice. Some marketers believe the double opt-in process can help you collect the best leads with the most possibilities of conversion. On the other hand, there are … Read more
Modern business mostly revolves around trust. At least, if you want to sustain in an over-saturated marketplace, you must build relationships with customers to develop trust. The math is pretty straightforward here. Let’s think of yourself as a consumer. Do you have enough time nowadays? Everyone is pretty much busy. Though you have a lot … Read more
Publishing new blogs remains the best way to generate organic traffics to your website. Besides the search engines crawling your content and drawing web visitors, there’s another hack to leveraging new blog posts to increase site engagement. You can notify your subscribers whenever you published a new blog through specialized email campaigns aka RSS campaigns. … Read more
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