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Email marketing is so far the cheapest and in some cases free service to let people know about your brand. And, as a small business owner or as a startup, you need to put the right budget to the right place. So, when you are intending to get an email marketing provider, make sure it … Read more
With thousands of sites offering the same product and services, it’s hard to retain customers for a relatively new eCommerce site. One of the best ways to get the job done is eCommerce Email Marketing. Email marketing has been around for a long time now, and it still offers a great chance to establish a … Read more
Sales requires constant communication. Email marketing is the most direct and effective way to communicate with your prospect, convert them into customers, and turn one-time buyers into loyal, raving fans. But if you do it wrong, it won’t generate any sales for your business. Although convincing a consumer to make a buying decision through B2B … Read more
The subliminal message is a smart way to convince your customers by influencing their subconscious. Over the years, famous brands like Nike, Pepsi, Coca Cola, successfully using hidden messages to promote their products or services. Nowadays, marketers use the same strategies in email marketing. Advertising that uses images and sounds that the conscious mind is … Read more
Do yourself a favor. Can you imagine the scenario given below? You sent highly engaging emails to your fresh leads. With exciting offers, quality content links, and some words which are more than trustworthy. People rushed towards your website by clicking the CTA. Then boom! The conversion rate stays the same or lower. Even a … Read more
If you are a site or business owner, every day you have sent lots of Transactional Emails. You may don’t know that the open rate of this type of email is 8 times better than regular Marketing Emails. Though transactional emails are crucial for email marketing, it always remains an underrated part! Most organizations approach … Read more
Did your email marketing budget succeed the last time? If not, you must reinvent it thoroughly. Generally, your marketing budget & ROI are proportional to each other. That means, your marketing budget determines how much money you should spend, and the ROI (Return on Investment) depends on which way you’ve spent it. However, implementing a … Read more
A good chunk of all the digital and physical services we use today are subscription-based. Even if we talk about reading blogs or articles, rarely people go directly to websites for that. Instead, they subscribe to their newsletters (Who doesn’t have newsletter these days?), and newly published blogs get delivered to their email addresses. Now, … Read more
Why do you send emails to your customers or subscribers? Most of the email marketers will answer, they want to inform their readers and sometimes they want to surprise the recipients. But is that all to make your email campaign successful? Because of an attractive subject line, a reader opens the email and go through … Read more
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