Did your email marketing budget succeed the last time? If not, you must reinvent it thoroughly. Generally, your marketing budget & ROI are proportional to each other. That means, your marketing budget determines how much money you should spend, and the ROI (Return on Investment) depends on which way you’ve spent it. However, implementing a … Read more
A good chunk of all the digital and physical services we use today are subscription-based. Even if we talk about reading blogs or articles, rarely people go directly to websites for that. Instead, they subscribe to their newsletters (Who doesn’t have newsletter these days?), and newly published blogs get delivered to their email addresses. Now, … Read more
The face of the global economy is changing to new directions due to COVID-19. The lockdowns causing many businesses to suffer. Most of the industries are heavily impacted by the pandemic. So, as a marketer, how are you going to help your customers and company? As you can see, people are forced to staying at … Read more
Here are 7 compiled list of Constant Contact alternatives
Personalization becomes the key to every marketing aspect. The same goes for email marketing. Applying dynamic email content can increase your email engagement and retention nonetheless. While creating emails, marketers always focus on these informations – Name, gender, etc Location Race Professional information Financial status Personal preferences Previous purchases Customer lifecycle or style Behavior All … Read more
As an email marketer, you must confirm your emails are sent flawlessly and accessible to all devices of your subscribers. This is how you can figure out your email performance and analyze it for further initiatives But unfortunately, it’s true that sometimes your emails may not able to reach everyone in your subscriber list. Or … Read more
Each day we deal with a significant number of emails. Though there are some renowned social media to communicate, still email is the first choice for formal, business, and academic purposes. But, the problem starts when we get any annoying or unwanted emails. Do you know why we get these annoying emails? Maybe, we somehow … Read more
Are you familiar with buyer persona? They are a bunch of fictional entities that build upon your actual customer demographics and activities. Feel no doubt about it. Customer data are one of the most crucial things in marketing. How you collect them and utilize them determines the success of your email marketing campaigns too. Segmenting … Read more
Isn’t this emoji reminds your daily conversation in social media? Well, in today’s world people love to express their actual feelings through visualization. Emoji is the simplest way to do that and it’s available everywhere. There are lots of emoji to assist you in communicating with your opposite person very clearly. The first journey of … Read more
What should be your final goal as an email marketer? Is it just to create an email list or convert prospects into loyal customers? However, these two things are definitely an important part of email marketing strategies. And every email marketer along with these two strategies, s/he must follow other marketing strategies professionally. But without … Read more
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