Sales requires constant communication. Email marketing is the most direct and effective way to communicate with your prospect, convert them into customers, and turn one-time buyers into loyal, raving fans. But if you do it wrong, it won’t generate any sales for your business. Although convincing a consumer to make a buying decision through B2B … Read more
The subliminal message is a smart way to convince your customers by influencing their subconscious. Over the years, famous brands like Nike, Pepsi, Coca Cola, successfully using hidden messages to promote their products or services. Nowadays, marketers use the same strategies in email marketing. Advertising that uses images and sounds that the conscious mind is … Read more
If you are a site or business owner, every day you have sent lots of Transactional Emails. You may don’t know that the open rate of this type of email is 8 times better than regular Marketing Emails. Though transactional emails are crucial for email marketing, it always remains an underrated part! Most organizations approach … Read more
Did your email marketing budget succeed the last time? If not, you must reinvent it thoroughly. Generally, your marketing budget & ROI are proportional to each other. That means, your marketing budget determines how much money you should spend, and the ROI (Return on Investment) depends on which way you’ve spent it. However, implementing a … Read more
A good chunk of all the digital and physical services we use today are subscription-based. Even if we talk about reading blogs or articles, rarely people go directly to websites for that. Instead, they subscribe to their newsletters (Who doesn’t have newsletter these days?), and newly published blogs get delivered to their email addresses. Now, … Read more
The face of the global economy is changing to new directions due to COVID-19. The lockdowns causing many businesses to suffer. Most of the industries are heavily impacted by the pandemic. So, as a marketer, how are you going to help your customers and company? As you can see, people are forced to staying at … Read more
Here are 7 compiled list of Constant Contact alternatives
Personalization becomes the key to every marketing aspect. The same goes for email marketing. Applying dynamic email content can increase your email engagement and retention nonetheless. While creating emails, marketers always focus on these informations – Name, gender, etc Location Race Professional information Financial status Personal preferences Previous purchases Customer lifecycle or style Behavior All … Read more
As an email marketer, you must confirm your emails are sent flawlessly and accessible to all devices of your subscribers. This is how you can figure out your email performance and analyze it for further initiatives But unfortunately, it’s true that sometimes your emails may not able to reach everyone in your subscriber list. Or … Read more
Each day we deal with a significant number of emails. Though there are some renowned social media to communicate, still email is the first choice for formal, business, and academic purposes. But, the problem starts when we get any annoying or unwanted emails. Do you know why we get these annoying emails? Maybe, we somehow … Read more
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