Are your newsletters engaging and converting enough? If not, let’s roll the dice. Despite sheer competition from other marketing channels, email marketing remains at the top of its game. It has a magnificent ROI of around $44 for every $1 spent. Inevitably, marketers are running for it. But why aren’t all businesses generating the same … Read more
It’s November again and it’s a great time for marketers and businesses. The Black Friday Cyber Monday weekend is all set to bring in the good news. Compared to any other occasion, people tend to spend more on this shopping mayhem. One of the best ways to gear up your sales numbers now is by … Read more
The spooks are coming! It’s Halloween approaching at your door. Last year, we all suffered through the harshest, but we are on to hope this time. The coming of the spooky season should have everything to add up some spice to your life. As a marketer or business owner, do you have any particular plan … Read more
Even in the wake of social media marketing, email remains the most powerful marketing channel to reach people with close personalized touches. Despite a lot of social media platforms surrounding you all day long, email works the most in regard to sales and building long-term business relationships. However, everyone not getting the same results. Why … Read more
Do you get confused between B2C and B2B email marketing? Well, when a business wants to get the attention of their potential or regular customers through emails we called it B2C email marketing. So, the definition of B2B email marketing is, when a business uses email marketing to send email campaigns to professionals or businesses … Read more
People love reviews. And good customer testimonials are what make more customers. Almost 95% of people read reviews before making a purchase. However, when everyone knows that leveraging testimonials can boost up your sales, why does every company never get the same results? The answer is simple. You can’t apply a success rule randomly. Companies … Read more
The average open rate of global emails is merely 18%. According to SmartInsights, the number is even lesser, 16.97%. Despite this, email marketing is considered the most effective marketing channel. The ROI talks, which is better (a stunning $38 for $1 spent) than any other medium. The main reason for its success rate is that … Read more
Leads are the most crucial things in your email marketing process. Though it is only the first tickle in the conversion funnel. So, collecting leads is one thing. Nurturing those leads is another. Hence the latter needs a bit more intensive care. As a dynamic marketer, you must guide your leads from beginning to conversion … Read more
Not every email that you send from your WooCommerce store is a marketing email. And, it shouldn’t be. You have subscribers which means you already have their consent to send them emails. If you flooded their inboxes with offers and promotions, it would be a violation of this consent. Sending too many marketing emails can … Read more
One of every two people on our planet is a daily email user. Let that information sink in for a moment! This huge number means that it is arguably the best place on the internet for promotion and marketing. This figure will make more sense, once you learn that for every $1 spent on email … Read more
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