The face of the global economy is changing to new directions due to COVID-19. The lockdowns causing many businesses to suffer. Most of the industries are heavily impacted by the pandemic. So, as a marketer, how are you going to help your customers and company? As you can see, people are forced to staying at … Read more
Marketing is an everlasting way to drive sales and revenue. But it needs continuous efforts to rise above your competitors. To make successful business plans, you need to learn all the basics in the first place. Marketing glossary is one of those basics. That’s why we’ll try to share the most useful terms or jargon … Read more
Here are 7 compiled list of Constant Contact alternatives
Personalization becomes the key to every marketing aspect. The same goes for email marketing. Applying dynamic email content can increase your email engagement and retention nonetheless. While creating emails, marketers always focus on these informations – Name, gender, etc Location Race Professional information Financial status Personal preferences Previous purchases Customer lifecycle or style Behavior All … Read more
As an email marketer, you must confirm your emails are sent flawlessly and accessible to all devices of your subscribers. This is how you can figure out your email performance and analyze it for further initiatives But unfortunately, it’s true that sometimes your emails may not able to reach everyone in your subscriber list. Or … Read more
Each day we deal with a significant number of emails. Though there are some renowned social media to communicate, still email is the first choice for formal, business, and academic purposes. But, the problem starts when we get any annoying or unwanted emails. Do you know why we get these annoying emails? Maybe, we somehow … Read more
Are you familiar with buyer persona? They are a bunch of fictional entities that build upon your actual customer demographics and activities. Feel no doubt about it. Customer data are one of the most crucial things in marketing. How you collect them and utilize them determines the success of your email marketing campaigns too. Segmenting … Read more
A certain time ago GIFs were used for silly or fun purposes on the internet. Today, GIFs are still funny but besides that, they are now widely used in effective communication and it’s proved. Thus, for advancing your CTR (Click Through Rate) and open rate, GIFs in email marketing can be a smart move. If … Read more
Successful email marketing campaigns play an important role in developing your business. But many people think that email marketing is dead now. And they don’t utilize this marketing method properly for promoting their business. Actually, email marketing is still alive and always creates a positive impact on growing business. Hence, the current ROI of email … Read more
Isn’t this emoji reminds your daily conversation in social media? Well, in today’s world people love to express their actual feelings through visualization. Emoji is the simplest way to do that and it’s available everywhere. There are lots of emoji to assist you in communicating with your opposite person very clearly. The first journey of … Read more
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