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As an email marketer, you must confirm your emails are sent flawlessly and accessible to all devices of your subscribers. This is how you can figure out your email performance and analyze it for further initiatives But unfortunately, it’s true that sometimes your emails may not able to reach everyone in your subscriber list. Or … Read more
Each day we deal with a significant number of emails. Though there are some renowned social media to communicate, still email is the first choice for formal, business, and academic purposes. But, the problem starts when we get any annoying or unwanted emails. Do you know why we get these annoying emails? Maybe, we somehow … Read more
Are you familiar with buyer persona? They are a bunch of fictional entities that build upon your actual customer demographics and activities. Feel no doubt about it. Customer data are one of the most crucial things in marketing. How you collect them and utilize them determines the success of your email marketing campaigns too. Segmenting … Read more
A certain time ago GIFs were used for silly or fun purposes on the internet. Today, GIFs are still funny but besides that, they are now widely used in effective communication and it’s proved. Thus, for advancing your CTR (Click Through Rate) and open rate, GIFs in email marketing can be a smart move. If … Read more
Successful email marketing campaigns play an important role in developing your business. But many people think that email marketing is dead now. And they don’t utilize this marketing method properly for promoting their business. Actually, email marketing is still alive and always creates a positive impact on growing business. Hence, the current ROI of email … Read more
Isn’t this emoji reminds your daily conversation in social media? Well, in today’s world people love to express their actual feelings through visualization. Emoji is the simplest way to do that and it’s available everywhere. There are lots of emoji to assist you in communicating with your opposite person very clearly. The first journey of … Read more
As we know, marketing is one of the vital parts of any business. But, the modern-day marketing strategies are far different from the typical. Therefore, people would like to establish marketing automation solutions in their business for better development. According to Wikipedia, marketing automation refers to software platforms and technologies that marketers use to plan, … Read more
Is it your intention to give your subscribers special? Everyone loves to get something more and extra. That’s why incentive email works astonishingly. You spread your hand with incentive email; then your users, customers, and ‘to be subscribers’ are most likely to accept your offers. Suppose, you are an irregular reader of The Economist and … Read more
Every email has a limitation of its length. You must follow the max email length while composing an email copy. Email marketing is one of the most effective marketing channels that every marketer has used for their business promotion. Writing a killer email copy always plays an important role when you’re running an email campaign. … Read more
What should be your final goal as an email marketer? Is it just to create an email list or convert prospects into loyal customers? However, these two things are definitely an important part of email marketing strategies. And every email marketer along with these two strategies, s/he must follow other marketing strategies professionally. But without … Read more
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