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The journey from lead to loyal customer is not that straight. An email marketer has to work rigidly to create a customer base from scratch. It’s hard to keep your customers’ attention with email for any product or service. You will also need to think about the drastic changes in customer behavior in this COVID … Read more
If you own a website or have been on the web quite for a long time, you must have heard of email blasting at least once. Through an email blast, you can send a message to numerous recipients at the same time. It has been in the market for over 40 years since its first … Read more
Big news for weMail users. Recently, weMail has launched all-new email automation features to take your email marketing to the next level. Before this update, you used to send automated email campaigns by using your preferred SMTP, super flexible editing options, and a template library that was highly customizable. Hence, the new weMail advanced email … Read more
The application of audience segmentation is vast, covering various sectors, including research, development, and business. It’s a very common and useful technique among digital marketers, particularly those who are involved in email marketing. About 333 billion emails are being sent and received every day globally. A large number of them are marketing emails. But the … Read more
The effort and time given to create a new product go in vain if it fails to reach the end-users. What could be a better way to reach your target customers other than email marketing? The average email open rate across all industries is over 21%. It implies that out of 100 email recipients, 21 … Read more
After you’ve created a WordPress plugin, what’s the next step? Similarly, when you’ve built a unique and beautiful theme, what should you do afterwards? The answer is simple. You need to sell your plugins and themes. But are you giving much thought to promoting the product? Selling something is easy when it sells. People only … Read more
Maintaining a sustainable relationship with customers is fundamental to any eCommerce business. Today, businesses nurture people through continuous engagement by using multiple channels. In this regard, one of the best ways for personal engagement is email marketing. Hence, if you have a WooCommerce shop, sending follow-up emails can keep your customers warm for a long-lasting … Read more
Before you get started with email preheaders, let’s rewind a common teenage scenario. Once upon a midnight, you are off to get some snacks. Your mother is not home, and you barely know what’s out there in the kitchen to crack something. So, can you find a cookie jar that is not transparent? The best … Read more
Are your newsletters engaging and converting enough? If not, let’s roll the dice. Despite sheer competition from other marketing channels, email marketing remains at the top of its game. It has a magnificent ROI of around $44 for every $1 spent. Inevitably, marketers are running for it. But why aren’t all businesses generating the same … Read more
It’s November again and it’s a great time for marketers and businesses. The Black Friday Cyber Monday weekend is all set to bring in the good news. Compared to any other occasion, people tend to spend more on this shopping mayhem. One of the best ways to gear up your sales numbers now is by … Read more
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