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Even in the wake of social media marketing, email remains the most powerful marketing channel to reach people with close personalized touches. Despite a lot of social media platforms surrounding you all day long, email works the most in regard to sales and building long-term business relationships. However, everyone not getting the same results. Why … Read more
Do you get confused between B2C and B2B email marketing? Well, when a business wants to get the attention of their potential or regular customers through emails we called it B2C email marketing. So, the definition of B2B email marketing is, when a business uses email marketing to send email campaigns to professionals or businesses … Read more
People love reviews. And good customer testimonials are what make more customers. Almost 95% of people read reviews before making a purchase. However, when everyone knows that leveraging testimonials can boost up your sales, why does every company never get the same results? The answer is simple. You can’t apply a success rule randomly. Companies … Read more
The average open rate of global emails is merely 18%. According to SmartInsights, the number is even lesser, 16.97%. Despite this, email marketing is considered the most effective marketing channel. The ROI talks, which is better (a stunning $38 for $1 spent) than any other medium. The main reason for its success rate is that … Read more
Leads are the most crucial things in your email marketing process. Though it is only the first tickle in the conversion funnel. So, collecting leads is one thing. Nurturing those leads is another. Hence the latter needs a bit more intensive care. As a dynamic marketer, you must guide your leads from beginning to conversion … Read more
Not every email that you send from your WooCommerce store is a marketing email. And, it shouldn’t be. You have subscribers which means you already have their consent to send them emails. If you flooded their inboxes with offers and promotions, it would be a violation of this consent. Sending too many marketing emails can … Read more
One of every two people on our planet is a daily email user. Let that information sink in for a moment! This huge number means that it is arguably the best place on the internet for promotion and marketing. This figure will make more sense, once you learn that for every $1 spent on email … Read more
Look at all the successful B2B brands out there. Many of them rely on B2B marketing automation today. As of 2021, 51% of companies are using marketing technologies, and more than 58% of B2B brands planning to adopt them. So, when you want to do the same, you must know your automation goals and learn … Read more
Sending a series of welcome emails can help you begin a warmer journey with subscribers. For that, you must learn how to create a welcome email sequence. The best way to build relationships with your subscribers is through emails. You need to create value for your newsletters. That way you can ensure that the subscribers … Read more
Email marketing is a great way to increase your traffic and build relationships. 80% of retailers in the US believe that email marketing works as a driving force to expand customer acquisition and retention. Other than that, sending emails is extremely cost-effective and delivers a high ROI. The average return for email marketing is $38 … Read more
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