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Tutorials

Email Marketing CTA Best Practices: A Guide for Marketers with Advanced Tips

email marketing CTA

Why do you send emails to your customers or subscribers? Most of the email marketers will answer, they want to inform their readers and sometimes they want to surprise the recipients. But is that all to make your email campaign successful? Because of an attractive subject line, a reader opens the email and go through … Read more

How To Create a Buyer Persona For Email Marketing

buyer persona for email marketing

Are you familiar with buyer persona? They are a bunch of fictional entities that build upon your actual customer demographics and activities.  Feel no doubt about it. Customer data are one of the most crucial things in marketing. How you collect them and utilize them determines the success of your email marketing campaigns too.  Segmenting … Read more

How to Use GIFs in Email Marketing to Boost Your Open Rates and Clicks

Gifs in email marketing

A certain time ago GIFs were used for silly or fun purposes on the internet. Today, GIFs are still funny but besides that, they are now widely used in effective communication and it’s proved. Thus, for advancing your CTR (Click Through Rate) and open rate, GIFs in email marketing can be a smart move. If … Read more

Incentive Email Best Practices: How They Drive Your Revenue

Incentive Email best practices

Is it your intention to give your subscribers special? Everyone loves to get something more and extra. That’s why incentive email works astonishingly. You spread your hand with incentive email; then your users, customers, and ‘to be subscribers’ are most likely to accept your offers. Suppose, you are an irregular reader of The Economist and … Read more

Email Tips: What is the Max Email Length?

max email length

Every email has a limitation of its length. You must follow the max email length while composing an email copy. Email marketing is one of the most effective marketing channels that every marketer has used for their business promotion. Writing a killer email copy always plays an important role when you’re running an email campaign. … Read more

Email Deliverability Best Practices: Boost Your Inbox Reach in Times of Crisis

Email-Deliverability

Even after the evolution of many marketing strategies and digital tactics, businesses still revolve around emails. Nearly 81% of SMBs use email marketing as their primary source to communicate with their clients. So most likely emails can be the most prominent way to stay connected with your prospects during a critical time also. Currently, many … Read more

6+ Best Email Marketing Strategy You should Apply

How Public Relation And Email Marketing Go Hand In Hand

290+ billion emails are sent every day. The amount is expected to reach 347 billion by 2023. More than 90% of people over the age of 15 use email. Besides that, it is pretty customizable and brings on the highest return of investment.  Unlike the paid social media ads, email has the highest visibility and open … Read more

Email Marketing: Is It Really Dead? What Statistics Say And What Should Be Your Next Move

Is Email Marketing dead

‘Is Email Marketing Dead?’, well at the first impression, you might think is it really true. Actually, based on some email marketing concept, it is dead for those who utilize email as only for promotional purposes than personalized emails. 77% ROI comes from segmented, triggered and capitalized email marketing methods – CampaignMonitor But we all … Read more

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