importance of email marketing

The Ultimate Email Marketing Stats & Facts You Should Know in 2024

Email marketing is an ideal way to immediately communicate with potential clients. In fact, the result of email marketing is really striking which can do much more than just receive messages in inboxes.

However, there are a lot of available resources you can find to learn the results of email marketing – actually most of them are theoretical opinions. But still, some of us don’t know the actual reason why should they need to use email marketing as a part of their business plan; or they think it’s totally dead.

That’s the reason you should take a look at some of the powerful email marketing stats and come to a conclusion by separating facts from theories. Because numbers speak bigger than words, and email marketing stats utter even louder.

So, if you’re about to start utilizing email marketing for your business? Then the below email marketing stats can do a favor for you. Keep reading the post and get your answer.

30+ Email Marketing Statistics and Facts for You

email marketing stats

Email marketing is on the rise and it has become a powerful medium for marketers especially online retailers. But without knowing the proper implementation of email marketing, marketers still face it as a difficult job to do. So here’s a list of some of the amazing facts and stats that will prove how valuable email marketing is in these modern days of business. Check them out!

01. Is Email Marketing Dead or Still Performing?

Let’s figure out the answer to the given question:-

Email marketing stats
Source: Adobe
  • There are 4 billion daily email users
  • 37% of companies are increasing their email marketing budgets in 2024
  • In 2018, more than 293.6 billion emails were sent and received per day
  • Almost, 89% of marketers use email as the prime medium to generate leads
  • Back in 2019, the average open rate was almost 22,15%
  • More than 86% of professionals believe in giving priority to email connections
  • In Europe, North America, and APAC, email marketing is the most extensively practiced method for customer engagement – which is more than 77.6%
  • 47% of marketers believe that email marketing is the most effective marketing channel whereas 39% only for social media, 33% for SEO, and 33% for content marketing
  • To distribute content progressively, 93% of B2B marketers use
  • As communication is the main part to do business online, for instance almost 72% of customers prefer email as their main channel
  • The revenue of email marketing is aimed to reach almost $11 billion by the end of 2024.

02. Importance of email marketing in 2024

From the earlier section, you may now understand why email marketing is still growing. Right? Now it’s time to show why is email marketing so successful. Let’s figure out by the following statistics:-

Email marketing B2b Stats
Image Source:- Content Marketing Institute
  1. More than 21% of emails are opened within the first hour of delivery
  2. Email marketing boasts a 4200% ROI for every $1 spent
  3. 59% of B2B marketers prefer email to generate leads
  4. Email is 40% better than other marketing platforms to convert compared to Facebook and Twitter
  5. 40% of B2B marketers believe that using an email newsletter is the most crucial content marketing strategy
  6. 37% of respondents named email as the most productive channel to increase customer loyalty and retention
  7. Almost 50.7% of customers are being influenced by marketing & advertising emails

03. Mobile Email Marketing Statistics

We know how email marketing is gradually uplifting its gear and helping worldwide businesses to grow fast. Yes! to accelerate this momentum, mobile technology has boosted up email marketing more. People feel comfortable with their smartphones, tablets, and other handy devices that are easily carried. And they can check emails anytime, anyplace. So let’s check the facts about mobile email marketing statistics below:-

Mobile email marketing
  1. Mobile opens are considered for 46% of all email opensLitmus
  2. Almost 35% of business professionals check email on a mobile device – Convince & convert
  3. Apple iPhone is the most popular mobile client for reading emails with 29% of all opens occurring on this platform – Campaign Monitor
  4. In 2018, more than 2.2 billion people were mobile users – Campaign Monitor
  5. Even though people check email on iPhone devices initially, more than 1.5 billion users are using Gmail as it’s the most-used email service – CNBC

Also Read:- 21+ Online Marketing Tools That you can use in 2021

04. B2B email marketing statistics

B2B EMail Marketing

Like other business niches, email marketing has also some strong impacts on B2B businesses. From direct communication to make potential customers & nurture them ideally, email marketing and its strategies are supporting marketers to produce the best results in a quick time.

So, to know the credit of email marketing B2B business, we’ve some statistics to share with you. Let’s dive in to check them out.

  1. Almost 81% of B2B marketers say their most used form of content marketing is email newsletters
  2. Not more than 16% of all emails can make it into the inbox – Email Tool Tester
  3. 87% of B2B marketers say email is one of their top free organic distribution channels – Content marketing institute
  4. 90% of content marketers say email engagement is the top metric they track to measure content performance – HubSpot
  5. More than 85% of B2B organizations use email marketing solutions to accomplish their content marketing tasks – Content Marketing Institute
  6. 99% of buyers, consumers, and customers check their email accounts every day to stay up to date

05. B2C email marketing statistics

Now let’s check out some of the interesting things about B2C business and how email marketing is facilitating this sector for a long time.

B2C Email Marketing
  1. 80% of business professionals believe that email marketing increases customer retention – Emarsys
  2. Almost 21.33% is the average email open rate for all types of industries
  3. Marketing emails sometimes look very monotonous as it comes randomly. But 59% of respondents still believe that these types of emails influence customers’ purchase decisions – SaleCycle
  4. Interestingly, the maximum email open rates happen when the email is about hobbies, which is about 27.35%MailChimp
  5. More than 59% of marketers state that email is their biggest source of ROI – Emma

Also read:- 13 Digital Customer Experience Trends That you can follow

06. Email Personalization & Segmentation

Without the proper email segmentation, you can’t send personalized emails to your clients. After that, an email list comes to play the role. According to the segmentation, your next step is to prepare an email list for your next email campaign. So let’s see some of the interesting facts about email segmentation its benefits.

Email Segmentation Strategies
  1. In 2017, email list segmentation and personalization remained the most powerful email strategies
  2. Segmented email campaigns have 50% higher CTR than non-targeted campaigns – Help Scout
  3. Implementing personalized emails can increase the open rate by 82%, higher CTR by (75%), and better customer satisfaction by (58%)
  4. A segmented email campaign earned a 94% open rate and a 38% CTR, compared to a 42% open rate and 4.5% CTR in a non-segmented email campaign
  5. Applying segmented audiences for the campaign is far away better to increase the 760% revenue – Business to Community
  6. More than 88% of users feel that they are more likely to reply to an email positively if it seems like it’s been individually planned for them

07. Some Other Crucial Things To Notice

Here we’ll try to share some important aspects of email marketing. For example, using subject lines, emojis, videos, images, etc on an email copy. Let’s check out below and learn some interesting facts:-

  1. More than 47% of people open the emails after watching the subject line and 69% of customers report emails as spam if the subject line is not relevant to them – Optin Monster
  2. Almost 22% of emails are more likely to be opened if the personalization emails have a subject line – Business to Community
  3. 40% of People like informative emails more than promotional
  4. 68% of millennials use and like to receive emails with emojis, GIFs, and stickers in their emails
  5. Using relevant emojis in holiday campaigns can decrease the complaint rate to 0%Return Path
  6. Using the word “video” increases open rates by 19%, CTR by 65%, and cuts the number of unsubscribes by 26%Synda Cast
  7. Videos are effective in terms of educating almost 90% of people to make a purchase decision – HubSpot
  8. Emails that include graphics have a higher open rate (27%) and CTR (4.5%) than that of text-based emails (20% and 3%) – Get Response

Must read- How to use emojis in emails to increase open rate

08. General FAQs About Email Marketing

01. Is Email Marketing Cost-Effective?

Yes, of course, email marketing is sure to be one of the cost-effective marketing methods for every business type. It’s to be said that for every $1 you spend on email marketing, you can expect an average return of $42. So you can now understand the impact of email marketing.

02. Does Email Marketing Help To Distribute Content?

Yes! email marketing is one of marketers’ favorite content distribution methods. And almost 87% of marketers believe that it’s best to deliver their content to the preferred channels.

03. How Many Users Believe That Email Can Grow Their Business?

The answer is Yes and the number of 81% SMBs still believe this. They state that email can produce customer retention and acquisition in terms of organic search, paid search, and social media.

04. Which Part of the Email Grabs More Attention from Customers?

The Subject lines with a great welcome email can do the job easily. Yes! according to the stat, the average open rate for a welcome email is 82%. So you can try this out on your next email campaign and observe the result. You can easily understand the differences.

05. What Is Buyer-Persona? How to Create it?

Basically, a buyer persona is segmenting audiences based on their activity on your website. It can be divided by age, occupation, and other attributes. To get a better result from the business, you must have a precise buyer persona so that you can work on it and prepare your next marketing plan.

06. Which Time is the best for sending emails?

Actually, it depends on the business type that you are managing. But overall, you can pick Tuesday and Thursday for sending emails to get the best results.

Also read:- Some interesting and important things to know about Email Marketing

If you want to know more from us, you can always subscribe and get connected with us and get yourself up to date.

What Do You Think About These Email Marketing Stats

After going through all these amazing facts and email marketing stats, you may now understand its importance and how it’s impacting different online fields. So now the decision is in your hand. If you’re still not using any email marketing solution for your online business, then it’s high time that you should use it.

From sending personalized emails to increasing revenue, an email marketing tool can perfectly do the job for your business. That’s why more than 68.5% of marketers believe that automation has helped them to send more targeted emails by personalizing and tracking customer experience.

About Nahid Sharif

Nahid is a marketer by profession and writer by passion, the feeling of independence and free thinking always keeps him going! If not writing, he’s either running his eyes over the science fiction stories, editing videos or playing acoustic guitar, writing lyrics, and taking photos of nature!