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small business marketing strategies

7 Fascinating Small Business Marketing Strategies that Should Apply from Day One

Ideas are easy. Implementation is hard.  –Guy Kawasaki, Alltop Co-Founder, and Entrepreneur Are you planning for a startup or small business? Well, it’s a fantastic idea to grow your wealth in the 21st century. According to a survey run by the US Census Bureau, the survival rate of the new business is 51.3%. But most […]

Ways to Reach Your Audience During COVID-19

Best Ways to Reach Your Audience During COVID-19

The face of the global economy is changing to new directions due to COVID-19. The lockdowns causing many businesses to suffer. Most of the industries are heavily impacted by the pandemic. So, as a marketer, how are you going to help your customers and company? As you can see, people are forced to staying at […]

marketing glossary

An Easy Guide to Marketing Glossary You Must Know

Marketing is an everlasting way to drive sales and revenue. But it needs continuous efforts to rise above your competitors. To make successful business plans, you need to learn all the basics in the first place. Marketing glossary is one of those basics. That’s why we’ll try to share the most useful terms or jargon […]

Constant Contact Alternatives

7 Best Constant Contact Alternatives For Email Marketing

Here are 7 compiled list of Constant Contact alternatives

Dynamic Content in email marketing

How Dynamic Email Content Works and Increase Your User Engagement

Personalization becomes the key to every marketing aspect. The same goes for email marketing. Applying dynamic email content can increase your email engagement and retention nonetheless. While creating emails, marketers always focus on these informations – Name, gender, etc Location Race Professional information Financial status Personal preferences Previous purchases Customer lifecycle or style Behavior All […]

Make Accessible Emails To Your Audience In 7 Easy Steps (Tips & Tricks)

As an email marketer, you must confirm your emails are sent flawlessly and accessible to all devices of your subscribers. This is how you can figure out your email performance and analyze it for further initiatives But unfortunately, it’s true that sometimes your emails may not able to reach everyone in your subscriber list. Or […]

Email Harvesting

Email Harvesting: Everything You Need to Know About It

Each day we deal with a significant number of emails. Though there are some renowned social media to communicate, still email is the first choice for formal, business, and academic purposes. But, the problem starts when we get any annoying or unwanted emails. Do you know why we get these annoying emails? Maybe, we somehow […]

buyer persona for email marketing

How To Create a Buyer Persona For Email Marketing

Are you familiar with buyer persona? They are a bunch of fictional entities that build upon your actual customer demographics and activities.  Feel no doubt about it. Customer data are one of the most crucial things in marketing. How you collect them and utilize them determines the success of your email marketing campaigns too.  Segmenting […]

Gifs in email marketing

How to Use GIFs in Email Marketing to Boost Your Open Rates and Clicks

A certain time ago GIFs were used for silly or fun purposes on the internet. Today, GIFs are still funny but besides that, they are now widely used in effective communication and it’s proved. Thus, for advancing your CTR (Click Through Rate) and open rate, GIFs in email marketing can be a smart move. If […]

Successful Email Marketing Campaigns

Top 10 Proven Ways to Revive Outdated Email and Run Successful Email Marketing Campaigns

Successful email marketing campaigns play an important role in developing your business. But many people think that email marketing is dead now. And they don’t utilize this marketing method properly for promoting their business. Actually, email marketing is still alive and always creates a positive impact on growing business. Hence, the current ROI of email […]

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