Category:

Email Marketing

What is Audience Segmentation – A Step by Step Guide to Increase Your Email Conversions [Plus Best Practices]

What is Audience Segmentation

The application of audience segmentation is vast, covering various sectors, including research, development, and business. It’s a very common and useful technique among digital marketers, particularly those who are involved in email marketing. About 333 billion emails are being sent and received every day globally. A large number of them are marketing emails. But the … Read more

How to Create Product Launch Emails that Convert [Plus 9 Examples, Templates & Tips]

How to Create Product Launch Emails

The effort and time given to create a new product go in vain if it fails to reach the end-users. What could be a better way to reach your target customers other than email marketing? The average email open rate across all industries is over 21%. It implies that out of 100 email recipients, 21 … Read more

7+ WooCommerce Follow Up Email Best Practices to Gear Up Your Conversion

WooCommerce Follow Up Emails

Maintaining a sustainable relationship with customers is fundamental to any eCommerce business. Today, businesses nurture people through continuous engagement by using multiple channels. In this regard, one of the best ways for personal engagement is email marketing. Hence, if you have a WooCommerce shop, sending follow-up emails can keep your customers warm for a long-lasting … Read more

How to Increase Your Open Rate With Email Preheader Best Practices

How-to-increase-your-open-rate-with-email-preheaders

Before you get started with email preheaders, let’s rewind a common teenage scenario. Once upon a midnight, you are off to get some snacks. Your mother is not home, and you barely know what’s out there in the kitchen to crack something. So, can you find a cookie jar that is not transparent? The best … Read more

11 Simple Newsletter Ideas That Can Impress Your Reader & Boost Email Engagement

top ideas for newsletter

Are your newsletters engaging and converting enough? If not, let’s roll the dice. Despite sheer competition from other marketing channels, email marketing remains at the top of its game. It has a magnificent ROI of around $44 for every $1 spent. Inevitably, marketers are running for it. But why aren’t all businesses generating the same … Read more

Boost Your Sales in this Spooky Season with Halloween Email Marketing

How to boost Sales from halloween email Marketing

The spooks are coming! It’s Halloween approaching at your door. Last year, we all suffered through the harshest, but we are on to hope this time. The coming of the spooky season should have everything to add up some spice to your life. As a marketer or business owner, do you have any particular plan … Read more

Top 9 B2B Email Marketing Best Practices to Boost Your Sales

ultimate guide to b2b email marketing (b2b email marketing best practices)

Do you get confused between B2C and B2B email marketing? Well, when a business wants to get the attention of their potential or regular customers through emails we called it B2C email marketing.  So, the definition of B2B email marketing is, when a business uses email marketing to send email campaigns to professionals or businesses … Read more

How to Use Customer Testimonials in Your Emails (with examples)

How to use customer testimonials in your emails

People love reviews. And good customer testimonials are what make more customers. Almost 95% of people read reviews before making a purchase. However, when everyone knows that leveraging testimonials can boost up your sales, why does every company never get the same results? The answer is simple. You can’t apply a success rule randomly. Companies … Read more

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