To create a list, just go to weMail→Lists, click on Add New.
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You will get a pop-up window, type your List name. You can add a description of the list if you want. Then hit Save, and your list will be created.
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Segment
Segment is an important part of the email campaign. Segment is used as a personalization tactic to deliver more relevant email marketing to subscribers based on their geographic location, interests, purchase history, and much more. You have to create a segment for a list.
So, based on that segment those subscribers will be stored under that list.
To create a segment for a list, click View Subscribers of that particular list.
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There you will find options Add Subscribers, Search Segment, Options. If you want you can add subscribers to your list manually. Click on Add Subscribers.
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You will get a pop-up window. There you will get options to create subscribers or add from existing subscribers. If you want to create subscribers, click on that button.
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You will get options to add an email address, first name, last name, and phone number. Then hit Save and your subscriber will be added to that list.
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If you click on the subscriber, you can see his/her profile.
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Now to create a segment, click on Search Segment, the button will change to Hide Search Segment.
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Now select a segment. If you choose email address and put @gmail.com at last, that means if a subscriber email address ends with @gmail.com like, ‘[email protected]‘, that subscriber will be added to that list.
There are more options for a segment available.
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If you click on Add More, you can add another condition. So if both the conditions are met, then that subscriber will be added to that list.
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If you choose any from the drop-down box of Contacts match, you will get OR for your condition. That means if any of the conditions are met, then that subscriber will be added to that list.
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If you choose all from the drop-down box of Contacts match, you will get AND for your condition. That means if both of the conditions are met, then that subscriber will be added to that list.
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Click on Create, you will get an option to set the segment name. Type the name and hit save.
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If you click on Options, you can Manage Segments, Manage Tags and Export To CSV.
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Tags
Tagging email contacts will help you manage contacts segmentated
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That’s it!