To create a list, just go to weMail→Lists, click on Add New.
You will get a pop-up window, type your List name. You can add a description of the list if you want. Then hit Save, and your list will be created.
Segment is an important part of the email campaign. Segment is used as a personalization tactic to deliver more relevant email marketing to subscribers based on their geographic location, interests, purchase history, and much more. You have to create a segment for a list.
So, based on that segment those subscribers will be stored under that list.
To create a segment for a list, click View Subscribers of that particular list.
There you will find options Add Subscribers, Search Segment, Options. If you want you can add subscribers to your list manually. Click on Add Subscribers.
You will get a pop-up window. There you will get options to create subscribers or add from existing subscribers. If you want to create subscribers, click on that button.
You will get options to add an email address, first name, last name, and phone number. Then hit Save and your subscriber will be added to that list.
If you click on the subscriber, you can see his/her profile.
Now to create a segment, click on Search Segment, the button will change to Hide Search Segment.
Now select a segment. If you choose email address and put @gmail.com at last, that means if a subscriber email address ends with @gmail.com like, ‘[email protected]‘, that subscriber will be added to that list.
There are more options for a segment available.
If you click on Add More, you can add another condition. So if both the conditions are met, then that subscriber will be added to that list.
If you choose any from the drop-down box of Contacts match, you will get OR for your condition. That means if any of the conditions are met, then that subscriber will be added to that list.
If you choose all from the drop-down box of Contacts match, you will get AND for your condition. That means if both of the conditions are met, then that subscriber will be added to that list.
Click on Create, you will get an option to set the segment name. Type the name and hit save.
If you click on Options, you can Manage Segments, Manage Tags and Export To CSV.
Tagging email contacts will help you manage contacts segmentated